Experiential General Manager

Cornerstone Global Partners (CGP Group); Arezzo; In loco; EUR 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

A leading global automotive partner is looking for a dynamic Experiential General Manager to lead operations for a new strategic partnership in Italy. The role involves overseeing brand engagement, implementing innovative strategies, and managing customer experiences across Italy. Candidates should have significant general management experience, particularly in the automotive or retail sectors, and should be fluent in Italian and English. The position offers the flexibility of remote work.

Competenze

• Significant experience in general management within the automotive, retail, or consumer-focused industries.
• Proven expertise in experiential marketing and customer experience.
• Fluency in Italian and English.

Mansioni

• Lead and oversee all experiential activities across Italy.
• Develop and implement innovative strategies for market presence.
• Collaborate with cross-functional teams to deliver impactful customer experiences.

Conoscenze

Leadership

Experiential marketing

Customer experience

Project management

Analytical skills

Descrizione del lavoro

Overview

Experiential General Manager – Italy

Location: Italy (can be remote / hybrid)

About the Role: We are seeking a dynamic and visionary Experiential General Manager to lead operations during a major new strategic partnership with a leading global automotive OEM. This role is pivotal in driving brand experience, operational excellence, and customer engagement as we expand our presence in the Italian automotive market.

Key Responsibilities

• Lead and oversee all experiential activities across Italy, ensuring a seamless customer journey and exceptional brand engagement.
• Develop and implement innovative strategies to strengthen market presence, enhance brand awareness, and build customer loyalty.
• Define and uphold dealership and retail experience standards that reflect the highest levels of quality and service.
• Collaborate with cross-functional teams including sales, marketing, aftersales, and operations to deliver consistent and impactful customer experiences.
• Monitor and analyse market trends, customer insights, and competitor activity to continuously refine experiential strategies.
• Design and implement training programs to ensure teams deliver service excellence and embody brand values.
• Manage budgets, operational KPIs, and provide performance reporting to senior leadership.

Qualifications & Requirements

• Significant experience in general management within the automotive, retail, or consumer-focused industries, ideally in environments undergoing growth or transformation.
• Proven expertise in experiential marketing, customer experience, or brand activation.
• Strong understanding of the automotive industry, with experience in international brand partnerships or large-scale business development preferred.
• Exceptional leadership and people management skills with a collaborative and inspiring approach.
• Strategic thinker with hands-on execution capabilities.
• Strong project management skills, able to juggle multiple priorities in a fast-paced setting.
• Fluent in Italian and English (both written and spoken).
• Flexibility to travel across Italy and internationally as required.