Europe Media Planner - Maternity Cover

OTB; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading fashion company in Milan is seeking an experienced Media Planner to develop media strategies and plans for European markets. You will manage communication requirements, collaborate with various teams, and need strong expertise in digital media tools. The role offers a full-time contract with a young and dynamic team, along with a generous employee discount and career advancement opportunities.

Servizi

Generous employee discount

Dynamic team

Inclusive working environment

Competenze

• 3-4 years of experience in the Media industry as a Media Planner.
• Great passion for fashion and determination to achieve objectives.
• Expertise in digital media trends.

Mansioni

• Manage day-to-day media activities across European markets.
• Report results and achievements towards KPIs.
• Collaborate with local teams to ensure budget control.

Conoscenze

Passion for fashion

Media planning

Problem solving

Teamwork

Flexibility

Formazione

Degree in Marketing and Communications or Economics

Strumenti

Google Analytics

Meta Business Manager

Tik Tok Business Manager

MS Excel

Power Point

Descrizione del lavoro

Overview

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

We are looking for an experienced Media Planner, who will be placed within the Marketing Team, based either in Milan or at our HQ in Breganze. The role will be responsible for media strategy, planning and buying for some of the European markets, cross channel.

The successful candidate will be the primary manager of the day-to-day requirements of communications planning, responsible for translating marketing/media objectives into Media plan development and actionable steps.

Main activities and responsibilities

• Based on Global Marketing guidelines and objectives, interprets communications/media strategy and translates into media planning actions, providing recommendations to deliver against the objectives;
• Management and day-to-day operation of all media activities, coordinating the Europe Media agency;
• Provide regular reports and presentations to the Global Media function and Marketing Director Europe, monitoring results and achievements toward KPIs;
• Collaborate with E-commerce team, that manages PPC activities, to work towards a customer centric-full funnel approach and match objectives and results;
• Assets and copy collection, in alignment with Global Media team, for main digital media campaigns;
• Execution of operational tasks in collaboration with local finance, to ensure complete budget control, carrying out all necessary back-office procedures, actively managing ODA requests on SAP. Additionally, taking an active role in contract management part;
• Keep up to date with media trends, technology, innovation and proactively propose new ideas.

Main interfaces

You will report to Marketing Director Europe and work closely with:

• Global Media team
• EU Marketing team (CRM, PR, GTM…) and EU Region
• Europe Media Agency (for the management of digital campaigns)
• E-Commerce team
• Publishers/OOH Contractors/digital partners

Main requirements

• The ideal candidate should have a minimum of 3/4-year experience in the Media industry within roles of media planner in companies or media agency modernly structured. A degree Marketing and Communications or Economics would be preferred;
• The profile must have great passion for fashion, determination to achieve the objectives, flexibility, enthusiasm, initiative, ability to problem solving and teamwork. Passion for innovation & technology is key;
• Expertise in and knowledge of digital world, media planning/buying and industry trends;
• Knowledge and expertise in the use of Google Analytics, Meta and Tik Tok Business Manager tools. Also, mastery in the use of the main tools (particularly MS Excel & Power Point) complete the profile we are looking for;
• Excellent knowledge of the English language, both written and verbal.

What we offer

A Full Time Fixed-Term Contract (Maternity Cover)

An awesome, young and dynamic team

Possibility to work in the European HQ of one of the leading Italian fashion companies belonging to one of the most important luxury fashion groups

A generous employee discount on Diesel and OTB group Brands

Highly inclusive working environment

As part of OTB Group, we work in a proactive environment, where everyone is challenged to achieve new goals, outstanding performances are recognized, and valuable career opportunities are provided to all employees.

For us People come first: we have an international environment with employees of 60 nationalities and more than 60% women, with 35 years as average age.

#LI-LZ #DSL