Director of eCommerce & Digital Business (Luxury Retail) Milan HQ

Volcafe; Milano; In loco; EUR 100.000 - 150.000; Tempo pieno

Descrizione del lavoro

A world-leading luxury brand based in Milan is seeking a Global Director of eCommerce & Digital Business. This senior role encompasses defining and executing the digital commerce strategy globally, with full P&L ownership. The ideal candidate will have over 10 years of digital leadership experience and a strong commercial acumen to drive growth and operational excellence.

Competenze

• 10+ years of senior digital leadership experience in eCommerce.
• Strong commercial and financial acumen with a track record of scaling businesses.
• Experience in performance marketing focused on acquisition and retention.

Mansioni

• Define and implement global eCommerce strategy.
• Conduct market research to assess demand and competition.
• Hold full P&L responsibility for revenue growth.
• Oversee development and scaling of eCommerce platforms.

Conoscenze

eCommerce strategy

P&L management

performance marketing

digital leadership

financial acumen

team leadership

analytical skills

vendor management

Strumenti

Shopify Plus

Salesforce Commerce Cloud

GA4

BI

Descrizione del lavoro

Overview

We are delighted to be partnering with a world-leading luxury brand to appoint a Global Director of eCommerce & Digital Business, based at the company’s Milan headquarters. This is a senior leadership role with full global remit, responsible for defining and executing the digital commerce strategy across eCommerce and eConcessions. Reporting directly to the CEO, this position carries full P&L ownership and accountability for revenue, profitability, and operational excellence.

The Global Director will combine strategic vision with hands-on execution, overseeing market expansion, platform development, performance marketing, and customer experience. This is a career-defining opportunity for a commercially minded digital leader with deep operational expertise, strong financial acumen, and a proven track record in scaling digital businesses.

Responsibilities

• Define and implement the global eCommerce and eConcessions strategy, driving market entry, expansion, and go-to-market planning.
• Conduct market research and analysis to assess demand, competitive landscapes, and regulatory environments.
• Build a multi-year roadmap that balances long-term growth with short-term implementation.
• Partner with senior leadership to ensure local adaptation while maintaining global alignment and omnichannel integration.
• Hold full P&L responsibility, accountable for revenue growth, profitability, and margin optimisation.
• Lead annual budgeting, forecasting, and performance tracking, ensuring all initiatives deliver strong ROI.
• Develop pricing, promotional, and merchandising strategies to drive commercial performance.
• Monitor and enhance key business metrics including CAC, LTV, ROAS, conversion, and retention.

Platform Development, UX & Operations

• Oversee the development, launch, and scaling of eCommerce platforms across global markets.
• Define and deliver the product roadmap, ensuring best-in-class UX/UI, personalisation, CRO, and seamless content-to-commerce integration.
• Ensure operational excellence across inventory, fulfilment/3PL, payments, fraud prevention, and customer service.
• Select, negotiate, and manage relationships with vendors and partners supporting digital infrastructure.
• Implement scalable systems and processes to drive efficiency and enable growth.

Performance Marketing, Insights & Team Leadership

• Lead performance marketing strategy across SEM, SEO, paid media, CRM, loyalty, and affiliates.
• Partner with creative and brand teams to ensure consistent digital storytelling and brand alignment.
• Establish data-driven reporting frameworks, turning insights into actionable strategies for growth.
• Build, lead, and inspire a high-performing, cross-functional digital team.
• Act as the digital champion within the business, aligning executive stakeholders to eCommerce priorities.

Candidate Profile

• 10+ years of senior digital leadership experience, with proven success in eCommerce strategy, expansion, and P&L management.
• Strong commercial and financial acumen, with a track record of scaling profitable global businesses.
• Deep expertise with leading digital platforms (e.g., Shopify Plus, Salesforce Commerce Cloud), analytics tools (GA4, BI), and marketing technology stacks.
• Experience in performance marketing with a focus on acquisition, retention, and LTV optimisation.
• Strong background in platform development, international rollouts, and omnichannel integration.
• Highly analytical, with expertise in forecasting, financial modelling, and ROI-based decision making.
• Inspirational leader with the ability to build and scale high-performing teams in dynamic environments.
• Entrepreneurial mindset with agility to operate in fast-paced, complex markets.
• Strong communication skills and executive presence, with the ability to influence at board level.