Digital Performance Specialist

Santoni; Bardi; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

A fashion company in Emilia-Romagna is seeking a Digital Performance Specialist to enhance digital marketing channels. The ideal candidate will have strong experience in performance marketing, SEO, and data analysis, managing campaigns across various platforms. You will be involved in continuous performance improvements and collaborate with both internal teams and external agencies. The role demands a degree in relevant fields and at least 4-5 years of experience in similar roles.

Competenze

• At least 4-5 years of experience in similar roles, preferably in fashion and/or eCommerce environments.
• Advanced knowledge of advertising tools.
• Strong technical and strategic SEO skills.
• Proficiency in analytics tools.

Mansioni

• Design, manage, and optimize digital campaigns across Google Ads, Meta Business Manager, LinkedIn, and TikTok Ads.
• Continuously monitor ROI and key conversion KPIs.
• Define and implement on-site and off-site SEO strategies.
• Collaborate with the CRM team for lead generation and nurturing strategies.

Conoscenze

Digital marketing

Data analysis

SEO

Performance marketing

Analytics tools

Campaign optimization

Formazione

Degree in Marketing, Communication, Economics, or related fields

Strumenti

Google Ads

Meta Business Manager

GA4

Looker Studio

Power BI

Search Console

Descrizione del lavoro

Santoni is looking for a results-driven Digital Performance Specialist with solid experience in digital marketing and strong data analysis skills. The role will actively contribute to the growth of digital channels, supporting campaign optimization and continuous performance improvement.

Key Responsibilities

• Performance Marketing
• Design, manage, and optimize digital campaigns across Google Ads, Meta Business Manager, LinkedIn, and TikTok Ads.
• Continuously monitor ROI and key conversion KPIs, focusing on efficiency and scalability.
• Develop analytical reports and propose corrective actions based on data-driven insights.
• SEO
• Define and implement on-site and off-site SEO strategies in collaboration with external agencies and internal teams.
• Oversee execution and periodic review of the strategy to ensure optimal organic positioning.
• Support the creation of optimized content in synergy with the editorial team.
• Coordination and Collaboration
• Coordinate digital agencies involved in upper and lower funnel marketing activities.
• Collaborate with the CRM team to define and implement lead generation and nurturing strategies.
• Analysis and Optimization
• Monitor and analyze website KPIs using GA4, Looker Studio, Power BI, Search Console, and other analytics tools.
• Analyze traffic and user behavior data with a cross-channel approach (website, CRM, media, marketplaces).
• Continuously optimize landing pages and conversion funnels through A / B testing and UX analysis.
• Social Media
• Support the implementation of performance campaigns on owned social channels and partner platforms.

Requirements

• Degree in Marketing, Communication, Economics, or related fields.
• At least 4-5 years of experience in similar roles, preferably in fashion and / or eCommerce environments.
• Advanced knowledge of advertising tools (Google Ads, Meta Business Manager, etc.).
• Strong technical and strategic SEO skills (on-page and off-page).
• Proficiency in analytics tools such as GA4, Looker Studio, Power BI, Search Console, SEMrush or equivalents.
• Strong analytical mindset and focus on continuous improvement.
• Precision, organizational skills, and attention to detail.
• Proactivity, initiative, and team collaboration attitude.

Plus

• Experience with international performance marketing campaigns.
• Knowledge of Salesforce Commerce Cloud, Hubspot and Salesforce Marketing Cloud.