Digital Marketing Specialist

Farmina; Roma; Remoto; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading pet food company is seeking a Digital Marketing Specialist to join their team. The position involves developing and implementing digital strategies, monitoring campaigns, and collaborating with local teams. Candidates should have over 2 years of experience in a similar role and be passionate about digital media. This role offers remote work and requires some travel (50%).

Servizi

Company Laptop

Phone

Competenze

• 2+ years of experience in a similar role.
• Hands-on experience with website CMS.
• Ability to monitor paid campaigns and website performance.
• Experience with e-commerce environments (nice to have).

Mansioni

• Support the global digital marketing in strategies and guidelines.
• Create, launch and review campaigns across various channels.
• Monitor paid campaigns and website performances periodically.
• Provide training to local digital marketing teams.

Conoscenze

Advanced English

Digital media passion

Copywriting skills

Quick learning abilities

Organized and proactive attitude

Formazione

On-hand work experience preferred

Certifications like Google Analytics Academy

Master in digital marketing

Strumenti

Google Ads

Meta Business Suite

CMS systems (WordPress, Drupal, etc.)

Google Analytics

Email marketing tools

Descrizione del lavoro

Farmina Pet Foods is a family-owned Italian company with over 50 years of experience. We are a leading company in the pet food market, with four production facilities and sales in over 75 countries. We are a Pet Care company that provides consultancy and a wide range of solutions also through our nutritional tools to all our final customers in order to support the health of their four-legged family members.

About The Role

We are looking for a Digital Marketing Specialist / Assistant to join our Digital team, reporting to the Digital Content Manager. The candidate will join the Global Digital Hub Team to assist in implementing and coordinating global and local digital strategies across multiple channels.

Objectives of the role

• Support global digital marketing team in developing and implementing digital strategies and guidelines, aligning with company objectives.
• Create, launch and review campaigns across various digital channels, such as email, social media, paid advertising and search engine optimisation.
• Monitoring of paid campaigns, social media and website performances periodically.
• Assistance in the creation and review of digital marketing assets such as banners, landing pages and blog posts.
• Provide training to local digital marketing teams.
• Coordinate and monitor the correct implementation of all digital content with local digital managers.
• Work closely with our IT and web team to ensure correct functioning of our website and related applications.

Requirements

• Advanced English, written and spoken (mandatory)
• 2+ years of experience in a similar role
• Hands-on experience working with different website CMS (WordPress, Drupal, Sitefinity or similar)
• Hands-on experience implementing Google Ads and Meta campaigns
• Knowledge and ability to monitor paid campaigns and website performance
• Experience in creating monthly reports for correct monitoring of results
• Experience working with / for external agencies
• Ability to communicate easily with internal and external stakeholders, and choose the correct means of communication
• Experience in the creation, review and launch of digital assets
• Passionate about digital media and copywriting. Updated with current digital trends and tools.
• Copywriting and review of digital content skills such as landing pages and blog posts
• Experience with e-commerce environments (nice to have)
• Quick learning abilities
• Organized and proactive attitude

Qualifications

• On hand work experience is preferred over bachelor’s degree
• Certifications such as Google Analytics Academy or similar (nice to have)
• Master in digital marketing (nice to have)

Tools candidate must know how to use or has knowledge of

• Google Ads
• Meta Business Suite
• CMS systems (such as WordPress, Drupal, Sitefinity or other)
• Google Analytics
• Google Tag Manager (nice to have)
• Canva
• Email marketing tools (Brevo, Mailchimp)
• CRM tools such as Salesforce or Zendesk (nice to have)

Necessary tools for role

• Company Laptop
• Phone

Place of work : Remote working; extensive travelling (50%) could be required