Digital Marketing Specialist

MAHLE; Parma; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading automotive technology company located in Parma is seeking a senior digital marketing expert to shape and execute strategies that increase brand visibility and drive lead generation. This role requires strong experience in CRM and multi-channel campaigns, along with excellent communication skills in English and German. The position offers an attractive compensation package, hybrid work options, and opportunities for professional growth.

Servizi

Attractive compensation package

Performance-based bonus

Flexible working arrangements

Access to global networks

Advanced training opportunities

Competenze

• 3+ years in digital marketing, ideally in the automotive sector.
• Strong background in CRM, automation, and funnel management.
• Proven success in managing campaigns that drive sales impact.

Mansioni

• Shape and execute digital strategies to boost brand visibility.
• Drive the digital sales funnel, integrating CRM and automation tools.
• Lead impactful multi‑channel campaigns.
• Deliver engaging content, product launches, and promotions.
• Track performance, provide insights, and optimize ROI.
• Collaborate with cross‑functional teams and external partners.

Conoscenze

Digital marketing

CRM management

SEO/SEM expertise

Content creation

Analytics

Bilingual communication (English, German)

Formazione

Degree in Marketing, Business, or Communications

Descrizione del lavoro

Your Contribution

• Shape and execute digital strategies to boost brand visibility and lead generation.
• Drive the digital sales funnel, integrating CRM and automation tools.
• Lead impactful multi‑channel campaigns (SEO/SEM, social, paid media, email).
• Deliver engaging content, product launches, and promotions with measurable results.
• Track performance, provide insights, and optimize ROI.
• Collaborate with cross‑functional teams and external partners.

Your Experience & Qualifications

• Degree in Marketing, Business, or Communications.
• 3+ years in digital marketing, ideally in the automotive sector.
• Strong background in CRM, automation, and funnel management.
• Proven success in managing campaigns that drive sales impact.
• Expertise in SEO/SEM, paid media, and analytics.
• Excellent communication skills in English and German.

Our Offering

• A senior expert role with high visibility and strategic impact within the Mahle Lifecycle and Mobility Division.
• Attractive compensation package with performance‑based bonus.
• Flexible working arrangements (hybrid/remote).
• The opportunity to shape the future of digital transformation in the automotive industry.
• Access to global networks, advanced training, and industry‑leading events.

Do you have any questions?

[e-mail]