Digital Marketing Manager

Eli Lilly and; Sesto Fiorentino; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global healthcare leader seeks a Digital Marketing Manager in Sesto Fiorentino, Italy, to oversee integrated media plans for CEE markets. The role requires 5+ years of media agency experience, strong analytical skills, and proficiency in tools like Google Analytics. The ideal candidate will support media performance analysis, collaborate with teams, and present insights to leadership. The position emphasizes both digital and offline channels knowledge and communication skills.

Competenze

• 5+ years of experience in a media agency managing multi-channel campaigns.
• Strong background in offline media planning (TV, OOH, radio, print).
• Excellent experience with data and performance reports.

Mansioni

• Support the development of integrated media plans.
• Analyze campaign performance data for actionable insights.
• Collaborate with stakeholders to ensure flawless execution.
• Monitor media budgets and investment efficiency.
• Prepare reports and presentations for leadership.

Conoscenze

Analytical skills

Communication skills

Digital analytics

Media planning expertise

Data visualization

Formazione

Bachelor's degree in Marketing or related field

Strumenti

Google Analytics

DV360

Meta Ads Manager

PowerPoint

Looker Studio

Descrizione del lavoro

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Role Overview

We are looking for a highly skilled and data-driven Digital Marketing Manager to join our Consumer Marketing team. The ideal candidate has solid experience gained within a media agency, with a strong understanding of both digital and offline channels. This role will play a key part in the planning and oversight of media activities across the CEE markets, supporting strategic consistency, cross-market alignment, and data-driven decision making.

Key Responsibilities

• Support the development and execution of integrated media plans across digital and offline channels for the CEE markets.
• Analyze campaign performance data, identify key insights, and prepare clear and actionable recommendations.
• Collaborate closely with internal stakeholders, agencies, and cross-functional teams to ensure flawless planning and execution.
• Monitor media budgets, pacing, and investment efficiency across CEE markets.
• Work with measurement frameworks (e.g., GA4, CM360, ad-server data, MMM/MTA tools) to ensure accurate tracking and reporting.
• Maintain up-to-date knowledge of media trends, tools, and best practices in both digital and traditional media.
• Prepare presentations, dashboards, and reports for leadership and cross-market alignment.
• Contribute to continuous optimization of media processes, planning frameworks, and governance.

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or a related field.
• 5+ years of experience in a media agency, working across multi-channel campaigns.
• Strong background in offline media planning (TV, OOH, radio, print) and solid familiarity with planning tools.
• Excellent analytical skills, with demonstrable experience working with data, dashboards, and performance reports.
• Proficiency with digital analytics and ad-tech platforms (e.g., Google Analytics, CM360, DV360, Meta Ads Manager).
• Strong Excel and data-visualization skills (PowerPoint, Looker Studio, etc.).
• Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
• Strong communication and presentation skills.
• Fluency in English.

Preferred Skills

• Experience in international or multi-market environments.
• Experience collaborating with creative, brand, and measurement teams.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.