CDD 10 months Senior Global Market Manager

bioMérieux SA; Firenze; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading global healthcare diagnostics company based in Tuscany is seeking a Marketing Manager to develop and execute global marketing strategies for their Vision Suite portfolio. Candidates should have a Master's degree in a relevant field and 5-8 years of experience in IT healthcare marketing. The role involves cross-functional collaboration, stakeholder engagement, and performance tracking to enhance market impact. Fluency in English and the ability to travel internationally are essential for this position.

Competenze

• 5 to 8 years’ experience in global marketing or business development within IT healthcare.
• Strong understanding of digital healthcare ecosystems and laboratory informatics.
• Fluent in English and willingness to travel internationally.

Mansioni

• Develop and execute the global marketing strategy.
• Support regional teams with sales training and tools.
• Track performance KPIs and provide recommendations for improvement.
• Engage with stakeholders to promote solution adoption.
• Ensure seamless integration of solutions with existing systems.

Conoscenze

Collaboration

Strategic thinking

Communication skills

Leadership

Digital healthcare knowledge

Formazione

Master’s degree in healthcare IT or related field

Descrizione del lavoro

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.

Come and join a family-owned global company with a long-term vision, and a human-centered culture.

What will be your main accountabilities?

You will be responsible for the strategy, commercialization, and growth of one specific solution within the BioMérieux Vision Suite portfolio, a healthcare IT suite supporting both inside the lab (molecular, microbiology, immunoassay) and outside the lab (clinicians and government agencies for national surveillance). This portfolio plays a vital role in antimicrobial stewardship (AMS) and the global fight against antibiotic resistance.

1. Market Strategy & Business Growth

• Develop and execute the global marketing strategy for one solution within the Vision Suite portfolio
• Position the solution within a broader healthcare ecosystem, ensuring alignment with AMS or national surveillance initiatives
• Define product positioning, pricing, and competitive differentiation to drive market adoption.
• Lead new product launches and manage phase-out strategies
• Adapt global strategies to regional needs for optimized market success

2. Commercial Execution & Sales Enablement

• Translate global strategy into commercial execution plans for regional teams
• Develop and provide sales training, promotional content, and marketing tools to enhance field execution
• Support regional teams and subsidiaries in overcoming market challenges
• Ensure commercial teams have the right tools and messaging to drive adoption in laboratories, clinical settings, and public health organizations

3. Performance Measurement & Market Impact

• Track and assess engagement success through KPIs on revenue and installed base (IB)
• Conduct regional and local surveys to gather insights on solution adoption, market impact, and customer satisfaction
• Provide data-driven recommendations for continuous improvement of market strategies

4. Cross-functional Collaboration & Stakeholder Engagement

• Work closely with Global Commercial Operations Excellence, Global Marketing Communication, Global Customer Service, regulatory and Global product management teams to align product development with market needs
• Act as a bridge between global and regional marketing teams, ensuring strategic alignment
• Engage with key opinion leaders, healthcare providers, laboratory professionals, and government agencies to promote solution adoption
• Support compliance with healthcare IT regulations, interoperability standards, and cybersecurity requirements to facilitate global implementation

5. Digital Innovation & IT Integration

• Ensure seamless integration of the solution with LIS, LIMS, EHR
• Monitor and leverage trends in digital healthcare, AI-driven workflows, and public health informatics
• Advocate for interoperability, data security, and compliance with global standards (HL7, FHIR, GDPR)
• Position the solution as a key enabler in AMS programs and global antibiotic resistance initiatives

What is your profile?

• Master’s degree in healthcare IT, Molecular/Microbiology, Business, or a related field
• 5 to 8 years’ experience in global marketing, market management, or business development within IT healthcare
• Strong understanding of digital healthcare ecosystems, laboratory informatics, (national surveillance programs is a plus)
• Ability to collaborate with regional teams, government agencies, and healthcare professionals in a global organization
• Fluent in English
• Excellent leadership, strategic thinking, and communication skills
• Willingness to travel internationally as needed.

bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.