Brand Leader Renal

Novartis Italia; Milano; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading pharmaceutical company in Milan is looking for a Brand Leader for Renal. The successful candidate will be responsible for integrating long-term strategic vision with tactical plan execution, coordinating with cross-functional teams and driving impactful messaging in the market. The role requires a scientific or economic degree, previous marketing experience, and fluency in Italian and English.

Servizi

Professional growth opportunities

Collaborative work environment

Competenze

• Previous marketing experience.
• Experience in therapeutic area is a plus.
• Experience in sales is a plus.

Mansioni

• Prepare content for Integrated Brand Teams.
• Execute, monitor, and analyze tactical plans.
• Control brand budgets and forecasts.
• Identify market insights through customer interactions.
• Monitor product performance and take corrective actions.

Conoscenze

Marketing experience

Fluent in Italian and English

Project management skills

Operations management

Cross-cultural experience

Formazione

Scientific or Economic Degree

Descrizione del lavoro

Summary

As the Brand Leader for Renal, you will integrate a long-term strategic vision with the execution of the Tactical Plan. Your role involves maintaining a focus on key objectives and market priorities, guiding competitive positioning, and serving as a reference point for internal and external stakeholders. You will coordinate the Brand Team and foster synergy among cross-functional teams, including access, medical, and sales. Additionally, you will collaborate closely with the sales team to ensure impactful messaging and campaign implementation in the field.

About The Role

Key responsibilities:

• Prepare content for Integrated Brand Teams and Launch Teams.
• Execute, monitor, and analyze tactical plans to ensure brand growth. Lead the development of promotional activities in line with SOPs and the Code of Conduct.
• Monitor and control brand budgets, forecasts, and expenses. Assess the marketing mix for cost-effectiveness and results.
• Identify market insights and opportunities through customer interactions. Execute central and regional marketing activities.
• Monitor product performance and external environment; take corrective actions as needed to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities.
• Scout centers, KOLs, and OLs by disease within the assigned territory.
• Identify specific needs for different patient segments and understand disease implications within the territory.

Essential Requirements

• Scientific or Economic Degree
• Previous marketing experience
• Experience in the therapeutic area is a plus
• Experience in sales is a plus
• Cross-cultural experience
• Project management skills
• Operations management and execution skills
• Fluent in Italian and English

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