Strategic Planning Executive / Brand Strategist

TruDigital; Jakarta Utara; Hybrid; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading branding agency in Jakarta is searching for a Strategic Planning Executive / Brand Strategist. The ideal candidate will possess a strong background in brand research and insight development, with a minimum of 3 years of experience in an agency setting. Responsibilities include managing research projects, crafting strategic brand narratives, and collaborating with creative teams. This full-time, hybrid position offers the chance to work alongside dynamic teams to shape client brand strategies.

Qualifications

• 3 years in branding agency, strategy consultancy, or research agency.
• Experience with brand strategy projects and insight development.
• Strong storytelling and presentation skills.

Responsibilities

• Manage qualitative and quantitative research.
• Turn consumer behavior into actionable insights.
• Write creative briefs grounded in insight.
• Present findings and recommendations to clients.

Skills

Strategic Thinking

Research Capability

Brand Understanding

Communication

Analytical + Creative Balance

Job description

Strategic Planning Executive / Brand Strategist

TruDigital is a leading agency, empowering businesses to redefine their brand experience. Operating from our global hub in Indonesia, we combine innovation and craftsmanship to achieve extraordinary results. Our mission is to create engaging solutions that deliver impactful and effective results for our clients.

Role Summary

We are looking for a strategic thinker with strong foundations in brand research, consumer insight, and brand planning to help translate data and cultural signals into clear brand directions. This role bridges research, creative, and client business objectives, ensuring brand decisions are insight-led and commercially relevant.

Our office is located in PIK2, North Jakarta.

Full-time hybrid role (3 days on-site, 2 days remote).

Key Responsibilities

• Brand & Consumer Research
  • Managing qualitative and quantitative research (FGDs, IDIs, social listening, surveys, desk research).
  • Analyze market landscape, competitors, category dynamics, and trends.
  • Translate research findings into clear, actionable insights (not just data reporting).
  • Identify cultural, behavioral, and generational shifts impacting brands.
• Insight Development
  • Turn consumer behavior and data into human truths, tensions, and motivations.
  • Map consumer journey and touchpoints to identify brand opportunities.
  • Distill complex information into sharp strategic narratives.
• Brand Strategy Development
  • Brand positioning
  • Brand architecture
  • Brand personality & tone
  • Brand purpose & narrative
  • Help define brand differentiation and competitive advantage.
  • Ensure brand strategy aligns with business goals and category realities.
• Creative & Communication Planning
  • Write creative briefs grounded in insight.
  • Partner with creative teams to ensure ideas stay strategically on track.
  • Evaluate concepts against strategy and consumer relevance.
  • Contribute to communication frameworks (message hierarchy, RTBs, storytelling angle).
• Client & Internal Collaboration
  • Present research findings and strategic recommendations to internal teams and clients.
  • Work closely with account, creative, and research teams.
  • Support workshops, brand immersions, and co-creation sessions.
• Trend & Culture Monitoring
  • Track macro trends, pop culture, digital behavior, and category innovation.
  • Provide regular trend reports and foresight inputs for brand planning.

Experience & Skills

• Experience: 3 years in branding agency, strategy consultancy, research agency, or integrated agency;
• Experience with brand strategy projects, research-based insight development, brand positioning frameworks, trend reports, and strategy presentations.
• Strategic Thinking: Sees patterns, not just information
• Research Capability: Familiar with research methodologies (qual & quant); comfortable interpreting data and consumer behavior
• Brand Understanding: Knowledge of brand frameworks (Positioning, JTBD, Archetypes, Brand Pyramid, etc.); understands how brands grow and compete
• Communication: Strong storytelling and presentation skills; can simplify complexity into clear narratives
• Analytical + Creative Balance: Comfortable with numbers and abstract thinking; bridges logic with creativity; works well with creatives, researchers, and account teams; open to feedback and iteration

Experience Requirement

• 3 years experience in: Branding agency, strategy consultancy, research agency, or integrated agency
• Brand strategy projects
• Research-based insight development
• Brand positioning frameworks
• Trend reports
• Strategy presentations

KPIs / Success Indicators

• Quality and sharpness of insights
• Strategic clarity in briefs
• Creative work aligned with strategy
• Positive client feedback on strategic thinking
• Contribution to winning pitches