Senior Sales Representative

PT DSL INDONESIA; Banten; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A foreign investment company specialized in forklift business is looking for a Senior Forklift Sales Representative to drive sales of forklift products and related services in Banten. Responsibilities include building strong client relationships, conducting market research, and preparing sales proposals. Candidates should have at least 3 years of sales experience in the forklift or related industry, strong technical understanding of equipment, and excellent communication skills. A Bachelor's degree in Business or Engineering is preferred.

Benefits

Clear career path

Permanent employment

Qualifications

• Minimum 3 years of proven sales experience in forklift or material handling industry.
• Strong technical understanding of forklift equipment and warehouse operations.
• Ability to work independently and manage a sales territory effectively.

Responsibilities

• Drive sales of forklift products and services.
• Build strong client relationships and contribute to growth strategy.
• Conduct market research to identify trends and opportunities.

Skills

Sales experience in forklift

Technical understanding of forklift equipment

Excellent communication skills

Proficiency in CRM tools

Education

Bachelor's degree in Business, Engineering, or related field

Tools

CRM systems

MS Office Suite

Job description

The Senior Forklift Sales Representative is responsible for driving sales of forklift products and related services, building strong client relationships, and contributing to the overall growth strategy. This role requires deep knowledge of material handling equipment, strong sales skills, and the ability to understand customer operational needs.

Key Responsibilities

Sales & Business Development

• Ability to prospect and find new customers (warehouse, logistics, manufacturing, retail, cold storage, etc.).
• Proficient in product presentations and unit demos.
• Able to negotiate prices, tenders, and prepare proposals.
• Familiar with CRM, pipeline management, and target-driven.
• Identify and pursue new business opportunities in the forklift and material handling equipment sector.
• Manage and grow a portfolio of existing customers to increase repeat sales and referrals.
• Conduct market research to identify trends, competitor activity, and potential customers.
• Develop and implement strategic sales plans to achieve and exceed sales targets.
• Prepare and deliver compelling sales presentations and equipment demonstrations.

Customer Relationship Management

• Build and maintain strong relationships with key decision-makers, procurement officers, and operations managers.
• Act as the main point of contact for high-value clients, ensuring satisfaction and long-term loyalty.
• Provide tailored solutions to meet customers' unique material handling requirements.

Technical & Product Knowledge

• Maintain up-to-date knowledge of forklift types (e.g., electric, diesel, LPG), features, and applications.
• Work with technical teams to recommend suitable equipment configurations.
• Understanding of forklift products: electric forklifts, diesel forklifts, reach trucks, pallet movers, stackers.
• Understanding of technical specifications: capacity (tons), mast height, battery type (Li-ion/Lead Acid), gradeability, turning radius.
• Basic knowledge of warehouse operations and material handling is a plus.
• Able to read basic technical drawings and understand customer application requirements.
• Assist in training junior sales staff and internal teams on forklift specifications and use cases.

Sales Process Management

• Prepare quotations, proposals, and sales contracts in line with company policies.
• Coordinate with internal departments (e.g., logistics, finance, service) to ensure smooth order processing and after-sales support.
• Track and report on sales activities using CRM systems.
• Monitor industry trends, competitor offerings, and customer feedback to refine sales strategies.
• Participate in trade shows, industry events, and customer site visits as a company representative.

Requirements

• Minimum 3 years of proven sales experience in forklift, industrial equipment, or material handling industry.
• Strong technical understanding of forklift equipment and warehouse operations.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and manage a sales territory effectively.
• Proficiency in CRM tools and MS Office Suite.
• Bachelor's degree in Business, Engineering, or related field is preferred.
• Valid driver’s license and willingness to travel.
• Willing to travel on business.
• Willing to work in the field plus some administrative work.

Soft Skills

• Clear, persuasive, and professional communication skills.
• Target-oriented and problem-solving.
• Hardworking and persistent.
• Able to work with service teams and technicians.
• High integrity and a positive attitude.

Key Performance Indicators (KPIs)

• Sales revenue and target achievement (unit).
• Customer acquisition and retention rate.
• Number of customer visits per week.
• New leads created per month.
• Number of product demos and client visits.
• Customer satisfaction scores.
• Sales cycle length and deal closure rate.

We are a foreign investment company with fast growing business who professional in FORKLIFT and ACCESSORIES Biz. We are pleased to invite highly motivated, creative and innovative people with high level of integrity to join our team that seeks to inspire with clear career path and permanent employment.