Marketing School Visit

Universitas Horizon Indonesia; Jawa Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading educational institution in Indonesia is seeking a Marketing Area Lead to boost student enrollment through targeted marketing initiatives. The successful candidate will manage relationships with schools and community leaders while leading a team of coaches. Key qualifications include a Bachelor's degree, marketing experience, and strong communication skills. This role also involves managing events and requires a willingness to travel. Join a dynamic team focused on student success and engagement.

Qualifications

• 1-2 years of experience in student recruitment, outreach, or marketing.
• Experience in higher education is preferable.
• Willingness to travel for school visits and outreach events.

Responsibilities

• Drive student enrollment within the assigned area.
• Execute lead generation initiatives targeted at high-school students.
• Build relationships with stakeholders like principals and teachers.
• Manage marketing events effectively.

Skills

Strong presentation skills

Communication skills

Interpersonal skills

CRM systems experience

Event management

Education

S1 / Bachelor’s degree in any field

Job description

The Marketing Area Lead is responsible for driving student enrollment within their assigned area by executing lead generation and awareness initiatives targeted at high‑school students, parents, teachers, and gap‑year students. This role builds strong relationships with key stakeholders (principals, teachers, community leaders), manages on‑the‑ground marketing events, and ensures Horizon Education’s unique value proposition (USP) and Coaching for Completion & Success are consistently communicated. The role also leads and motivates a team of Marketing Area Coaches, who serve as the front‑line personnel in executing outreach and engagement activities.

Required Qualifications

• S1 / Bachelor’s degree in any field
• 1‑2 years of experience in student recruitment, outreach, or marketing, preferably in higher education.
• Strong presentation, communication, and interpersonal skills.
• Experience using CRM systems and managing event‑based recruitment is a plus.
• Willingness to travel for school visits and outreach events.

Personality Traits

• Outgoing, persuasive, and confident communicator. Naturally empathetic, goal‑oriented, and energized by interacting with diverse groups of people. Comfortable with public speaking and highly adaptable in fast‑paced, target‑driven environments.

Key Competencies

• Attention to Detail – Maintains accurate lead tracking, campaign data, and documentation.
• Accountability – Takes ownership of feeder school, corporate, and community partner accounts, as well as enrollment pipelines.
• Time Management – Balances multiple outreach events, follow‑ups, and reporting deadlines.
• Team Collaboration – Aligns with marketing, registrar, and academic teams to ensure a seamless student journey.
• Problem Solving – Addresses roadblocks in lead nurturing or school partnerships with proactive solutions.
• Adaptability – Responds flexibly to changes in recruitment cycles, exam schedules, or campaign strategies.
• Customer Service Orientation – Provides supportive and professional guidance to students, parents, and school partners.