Marketing Manager

PT Imperium Happy Puppy; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic entertainment company in Surabaya seeks a skilled marketing professional to manage brand campaigns and voice for their home karaoke offerings. The role requires 5–7+ years of experience in consumer marketing, proficiency in Indonesian and English, and strong leadership skills. Responsibilities include planning campaigns, managing social media channels, and developing CRM content. Proficiency in data analysis and basic editing is a plus. This position offers an exciting opportunity to shape the brand's voice and engage with a broad audience, driving growth and brand recognition.

Qualifications

• 5–7+ years in consumer marketing, with experience in subscriptions or e-commerce preferred.
• Strong campaign management and copywriting skills in both Indonesian and English.
• Experience with social media workflows, particularly IG, TikTok, and YouTube.

Responsibilities

• Build brand voice and messaging for home karaoke.
• Plan and execute promotional campaigns and manage social channels.
• Lead creative production and manage influencer relationships.
• Own CRM content and perform A/B testing for optimizations.

Skills

Campaign management

Copywriting

Creative briefing

Social media management

Data analysis

Leadership

Bilingual (Indonesian/English)

Basic editing skills

Job description

Mission

Your job is to build a trusted, exciting brand and drive full‑funnel campaigns that increase awareness, consideration, and activation—working hand‑in‑hand with Growth to hit subscriber targets.

Key Responsibilities

Brand & Positioning

Own brand voice, guidelines, and messaging pillars for home karaoke (family, friends, party, gifting).

Maintain consistency across website, app UI text, packaging, and retail/partner touchpoints.

Campaigns & Content

Plan and run the promo calendar (launch, payday, festive moments, gifting seasons).

Lead creative briefs and production (short‑form video, key visuals, landing page copy).

Manage social channels and community (IG/TikTok/YouTube); UGC pipeline with Creator.

Manage creator / influencer roster and negotiate deliverables.

Coordinate PR story, press kits, pop‑up demos.

CRM & Lifecycle (with Growth)

Own content for email/WA/app pushes (Do onboarding, D+7 activation nudges, win‑back).

Run A/B tests on subject lines, creatives, and offers; feed learnings into Growth.

Research & Insights

Lead brand/competitor scans, social listening, simple surveys; turn insights into briefs.

Work with TPM/Product on in‑app banners and feature launch comms.

With CS to translate FAQs/issues into content that reduces tickets.

With BizDev on co‑marketing packages and partner asset approvals.

Qualifications

5–7+ years in consumer marketing (subscriptions/OTT/e‑commerce preferred).

Strong campaign management, copywriting (ID/EN), and creative briefing.

Hands‑on with IG/TikTok/YouTube workflows; basic editing a plus.

Comfortable with data: GA4 basics, UTM hygiene, reading funnel dashboards.

Strong leadership.

Able to speak English is mandatory.

Able to speak Chinese is a plus.