Marketing Brand Specialist

Pengiklan Anonim; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A reputable marketing firm in Tangerang seeks a Brand Marketing Specialist to develop and execute marketing strategies for biscuits and snack foods. Candidates should have a bachelor’s degree and at least 3 years of experience in brand marketing, preferably in FMCG. The role involves planning integrated campaigns, analyzing performance metrics, and managing brand communication. Strong analytical and communication skills are essential for success in this dynamic position.

Qualifications

• Minimum 3 years of experience in Brand Marketing or similar roles.
• Experience in FMCG, especially snack or food categories, is preferred.
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Develop and execute brand marketing strategies aligned with target consumers.
• Plan, manage, and evaluate integrated marketing campaigns.
• Monitor and analyze campaign performance using relevant KPIs.

Skills

Brand management

Market analysis

Consumer insights

Marketing communications

Project management

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Key Responsibilities

• Develop and execute brand marketing strategies aligned with target consumers and brand positioning
• Plan, manage, and evaluate integrated marketing campaigns (ATL, BTL, and Digital)
• Conduct market, consumer, and competitor analysis to support brand decision‑making
• Manage brand communication including key messages, visual guidelines, and tone of voice
• Collaborate with Sales, Trade Marketing, R&D, and external agencies (creative, digital, media)
• Lead and support new product launches (NPD), including concept development, packaging, and promotional activities
• Monitor and analyze campaign performance using relevant KPIs (brand health, awareness, penetration, and sales impact)
• Manage brand marketing budgets effectively and efficiently
• Prepare regular performance reports and presentations for management

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communication, or a related field
• Minimum 3 years of experience in Brand Marketing, Marketing Specialist, or similar roles
• Experience in FMCG, especially snack or food categories, is highly preferred
• Strong understanding of brand management, consumer insights, and marketing communications
• Strong analytical skills with experience in market research and performance analysis
• Excellent communication, presentation, and stakeholder management skills
• Creative, detail‑oriented, and able to manage multiple projects under tight deadlines
• Ability to work independently as well as collaboratively in a team environment

Placement Area

Product: Biscuits and Snack Foods