MARKETING ASSOCIATE MANAGER

Kanmo Group; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading retail group in Indonesia is seeking an Assistant Marketing Manager to support brand-building initiatives for luxury brands. The role involves localizing marketing strategies, executing campaigns, and engaging clients through premium events. Candidates should have 3-5 years of experience in luxury marketing, a relevant degree, and strong communication skills in both English and Bahasa Indonesia. This position offers opportunities to innovate and elevate brand presence in a growing market.

Qualifications

• 3–5 years of marketing experience in luxury fashion, beauty, or premium lifestyle brands.
• Strong knowledge of Indonesia's luxury consumer landscape.
• Excellent communication skills in both English and Bahasa Indonesia.

Responsibilities

• Localize global marketing calendars into Indonesia-specific activation plans.
• Lead on-ground execution of seasonal brand campaigns.
• Organize premium events including product launches and client experiences.
• Secure placements in top Indonesian publications and platforms.
• Partner with retail teams to execute CRM programs for clients.
• Support budget management and prepare campaign performance reports.

Skills

Marketing experience

Event management

Digital marketing

PR skills

Communication skills in English and Bahasa Indonesia

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Assistant Marketing Manager

The Assistant Marketing Manager supports brand-building and commercial-driving initiatives for a luxury brand (Tod’s, Roger Vivier & Stuart Weitzman) in the Indonesian market. This role ensures that global brand DNA is executed with local relevance, with strong focus on retail performance, client development, digital amplification, and partnerships aligned with Indonesia’s fast-growing luxury consumer base.

Key Responsibilities

• 1. Local Brand & Marketing Strategy

  Localize global marketing calendars into Indonesia-specific activation plans.

  Ensure campaigns reflect brand codes while resonating with Indonesian luxury consumers.

  Provide insights on Indonesian consumer behavior, Gen Z luxury trends, and HNWI shopping patterns.

• 2. Campaign Implementation

  Lead on-ground execution of seasonal brand campaigns, maintaining brand tone & elegance.

  Coordinate with landlords (PI, PS, PIM, major airports) for media placements and mall collaborations.

• 3. Events & Client Engagement

  Organize premium events: product launches, clienteling experiences, VIP appointments, media previews, and private shopping sessions.

  Work closely with retail teams to elevate the in-store luxury service journey.

  Manage gifting, KOL attendance, and post-event reporting.

  Ensure events uphold luxury standards and align with Tod’s/RV craftsmanship storytelling.

  Support social media content localization for the Indonesian audience.

  Coordinate with local KOLs, fashion influencers, and stylists frequently featured in local luxury media.

  Track engagement, sentiment, and social buzz, especially around key shopping moments (Ramadan, Lunar New Year, 11.11, 12.12).

• 4. PR & Media Relations

  Work with PR team to secure placements in top Indonesian publications and platforms.

  Manage press samples and ensure accurate representation of product names, prices, and seasonal stories.

  Support media planning and coordinate advertorials, interviews, and brand features.

  Create local press kits and consolidate monthly PR reports.

• 5. Retail, CRM & Client Development

  Partner with retail teams to execute CRM programs for clients, including appointment setting, gifting, and loyalty-building activities.

  Track top clients, VIP traffic, and emerging young luxury shoppers.

• 6. Budget, Operations & Reporting

  Support budget management and cost tracking.

  Prepare campaign performance reports, monthly dashboards, and market insights for regional HQ.

  Ensure all activations meet brand compliance and Indonesia retail regulations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of marketing experience in luxury fashion, beauty, or premium lifestyle brands within Indonesia.
• Strong knowledge of Indonesia’s luxury consumer landscape, malls, media, and influencer ecosystem.
• Experience in event management, digital marketing, PR, or brand activation.
• Excellent communication skills in English and Bahasa Indonesia.
• Strong project management, time management, and stakeholder coordination skills.

Retail & Consumer Products 1,001-5,000 employees

Kanmo Group was formed in 2005 as a subsidiary of the K. Aloomall Group focusing on retail distribution in Indonesia and the Indian sub-continent.

Brands under the Group include Mothercare, Early Learning Centre, Gingersnaps, Justice, COACH, Karen Millen, Coast, Women’secret, Thomas Sabo, Nike Young Athletes, Wilio, Havaianas & Travel Gallery.

With over 13 years of operations, Kanmo Group operates nearly 200 stores in Indonesia with a market leadership position in kids and baby segment, serving tens of thousands of customers monthly. The group has since extended its retail portfolio to include brands in fashion and accessories category, grown it's distribution business and added travel retail to it's growing portfolio. In 2017, Kanmo expanded it's retail presence in footwear by acquiring the sole distributorship of the global brand Havaianas and launch of the concept footwear store for kids, Wilio.

Visit our company website: www.kanmogroup.com.

Follow our Instagram account @kanmo.career