Exhibitions & Marketing Lead

PT Maison Events Indo; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading event management company in Indonesia is seeking an Exhibition Marketing Lead to drive marketing strategies for trade shows. This role involves developing strategies, managing campaigns, and ensuring event success. Ideal candidates will have over 5 years of relevant experience and a strong understanding of digital marketing tools. A degree in Marketing or a related field is required. This position plays a crucial role in building brand presence, attracting attendees, and facilitating exhibitor satisfaction, contributing to revenue growth.

Qualifications

• 5+ years of marketing experience, preferably in exhibitions, events, or B2B marketing.
• Strong understanding of digital marketing tools.
• Experience working with design, production, and media vendors.

Responsibilities

• Develop annual and event-specific marketing strategies.
• Conduct market research to identify target audiences.
• Lead 360° campaigns across digital and offline channels.
• Create compelling content for marketing materials.
• Build partnerships with media and industry associations.
• Conduct post-event marketing reviews and ROI reports.

Skills

Digital marketing tools

Excellent communication

Copywriting

Project management

Data-driven mindset

Creative

Resourceful

Ability to handle multiple deadlines

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

CRM

Email automation

Analytics tools

Social ads

Canva

Adobe Suite

Job description

Department: Marketing & Communications
Location: Indonesia
Employment Type: Full-Time

Overview

The Exhibition Marketing Lead drives the full spectrum of marketing strategy and execution for the assigned trade show. This role leads campaign planning, branding, audience acquisition, digital marketing, media partnerships, and onsite communications to ensure each event achieves strong attendance, engagement, and commercial outcomes. This role requires strong command of English and ability to speak Chinese is a strong added advantage.

Key Responsibilities

• Develop annual and event-specific marketing strategies for visitor, delegate, and exhibitor acquisition.
• Conduct market research to identify target audiences, industry trends, and competitive positioning.
• Build marketing budgets, timelines, and KPIs for each event.

Campaign Management

• Lead 360° campaigns across digital, social media, email, paid ads, PR, and offline channels.
• Optimize messaging and creative assets to drive registrations and audience quality.
• Create compelling content to produce brochures, web content, videos, and promotional materials.
• Manage event websites, SEO, marketing automation, and CRM-driven campaigns.
• Track funnel performance and audience segmentation; use analytics to improve conversion.
• Oversee paid media, retargeting, and lookalike audience strategies.

Partnerships & Media Relations

• Build partnerships with media, industry associations, chambers, and community groups to expand reach.
• Manage press releases, media kits, and interview opportunities for key industry spokespeople.

Exhibitor & Sponsor Marketing

• Develop exhibitor toolkits, marketing guides, and co-promotion programs.
• Ensure sponsors receive promised visibility and branding deliverables.
• Oversee onsite signage, show guides, venue branding, and experience touchpoints.
• Ensure consistent branding throughout the event journey — from pre-event to post-event.

Stakeholder Management

• Work closely with Operations, Sales & Sponsorship, and Business Relations teams to align marketing with commercial objectives.
• Present campaign performance reports to management and recommend improvement strategies.

Post-Event Analysis

• Conduct post-event marketing reviews, visitor analytics, satisfaction surveys, and ROI reports.
• Use insights to improve future editions.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience, preferably in exhibitions, events, or B2B marketing.
• Strong understanding of digital marketing tools (CRM, email automation, analytics, social ads).
• Excellent communication, copywriting, and project management skills.
• Data-driven mindset with the ability to interpret campaign metrics.
• Creative, resourceful, and able to handle multiple deadlines.
• Experience working with design, production, and media vendors.

Preferred Skills

• Knowledge of exhibition industry best practices (e.g., RX, Informa, Messe approaches).
• Familiarity with visitor acquisition funnels and exhibitor marketing value.
• Ability to work in a fast-paced, deadline-driven environment.
• Basic understanding of design tools (Canva, Adobe Suite) is an advantage.

Why This Role Matters

This position plays a central role in driving the success of each exhibition by building strong brand presence, attracting high-quality visitors, and supporting exhibitor satisfaction — ultimately contributing to revenue growth and long-term show development.

Our Mission

To empower industries, communities, and markets across Indonesia by creating trade shows that unlock business growth, spark meaningful connections, and drive long-term economic impact. Maison Events aims to be the partner that transforms exhibitions into platforms of progress — where innovation, partnerships, and opportunities meet.

• Advance industries through curated, high-value trade exhibitions
• Connect global and local communities
• Build growth through insight and partnership
• Promote innovation and digital enablement