Social Media Marketing jobs in United Kingdom

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Lead and manage BT International’s social media presence across key platforms, ensuring alignment with brand voice, business priorities, and campaign activity.

Drive social selling programmes in partnership with sales and marketing teams, equipping commercial teams with content, tools, and training to build credibility and generate leads.

Build and elevate the personal brands of senior leaders, curating thought leadership content and platform strategies to position them as trusted voices in the market.

Grow and engage our social following, using insight-led strategies to expand reach, increase engagement, and attract high-value audiences.

Create and curate content that resonates, collaborating with campaign, content, and creative teams to ensure consistency and impact across channels.

Monitor, measure, and optimise performance, using analytics to report on engagement, influence, and contribution to pipeline or brand perception.

Stay ahead of social trends and platform developments, bringing fresh ideas, formats, and opportunities to continually evolve our social media strategy.

Integrate social media activity with broader marketing and communications programmes to maximise reach, reinforce messaging, and create unified audience experiences.

Utilise paid digital media skills including sponsored content, programmatic advertising, and retargeting to enhance campaign reach and effectiveness.

The skills you’ll need to succeed

Strategic storytelling: turns complex ideas into compelling, human-centred narratives.

Platform fluency: deep knowledge of social trends, audience behaviours, and algorithms.

Campaign leadership: plans and delivers integrated social programmes across channels.

Social advocacy : enables employee and executive visibility through curated content.

Leadership brand building: develops impactful thought leadership strategies for senior voices.

Content creativity: skilled in engaging formats like video, polls, carousels, and lives.

Collaborative mindset: works cross-functionally to align strategy and maximise impact.

Analytical thinking: uses data to optimise performance and show business value.

Paid media know-how: understanding of sponsored, programmatic, and retargeting tactics.

Audience insight (Advantage):uses listening tools to track brand sentiment and spot opportunities.

Experience you’d be expected to have

Strategic mindset: Proven ability to design and deliver social strategies that boost engagement and grow influence with C-level and decision-maker audiences.

Agile execution: Operates in fast-paced environments, experience in capitalising on real-time trends and industry moments to drive relevance and impact.

Executive influence: Experience developing thought leadership strategies for executive level stakeholders.

Commercial mindset: Understands how to translate brand storytelling into pipeline influence, demand gen, and measurable business value.

Leadership accountabilities

• Owning outcome: takes the right decisions that benefit the broader organisation.
• Growth mindset: experiments and identifies opportunities for growth for both myself and the organisation.
• Delivering for the customer: Execute brilliantly on clear priorities that add value to our customers and the wider business.