Digital Marketing Executive - Partnerships & Acquisitions

KP UK; Manchester; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading education provider in Manchester is seeking a Partnerships Marketing Executive. This role focuses on driving marketing activities across several partnership brands by managing social media, content, email marketing, and events, contributing to brand awareness and sales. Candidates should have a minimum of 2 years of marketing experience and be highly organized with strong communication skills. Benefits include comprehensive health coverage and generous leave options.

Benefits

28 days annual leave + option to purchase more

Season ticket loan and cycle to work scheme

Big discounts on Kaplan courses for you and your family

Private medical, income protection, and life insurance

24/7 confidential helpline

Company pension contributions

Generous parental pay

Qualifications

• At least 2+ years marketing experience in a similar role.
• Experience in creating effective on-brand content and messaging.
• Highly organised with exceptional attention to detail.

Responsibilities

• Drive marketing activities across Kaplan partnership brands.
• Manage organic social media, content, email marketing, and events.
• Collaborate closely with Product Marketing and the wider marketing team.

Skills

Content marketing

Email marketing

Social media marketing

Google Analytics

Attention to detail

Communication skills

Tools

Wordpress

Facebook Ads

Job description

The Partnerships Marketing Executive is a pivotal role, driving all marketing activities across Kaplan partnership brands. By managing organic social media, content, email marketing, marketing operations, and events/webinars, this role directly contributes to building brand awareness, increasing traffic, and boosting sales, free trials, and retention. This individual will collaborate closely with Product Marketing and the wider marketing team to ensure the success and growth of Kaplan partnerships.

As a great team player and hands on digital marketeer, you'll be able to use your experience to help create content and activity that supports a wider growth strategy for Kaplan partnership brands. You're effective at working on multiple projects and to deadlines, and are able to react quickly to respond to topical news and requests, taking advantage of such opportunities to broaden brand reputation and reach.

Qualifications

• Background in a content, social or email marketing
• Experience in creating effective on-brand content and messaging
• Highly organised, with exceptional attention to detail
• Ability to work to deadlines and manage multiple campaigns
• Excellent written and verbal communication skills
• At least 2+ years marketing experience in a similar role
• Previous experience using email marketing tools, Facebook Ads, Google Analytics and Wordpress desirable
• Results and measurement focused
• Hands on approach and self‑motivated
• Positive can do attitude

About us

Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals.

We are part of the Kaplan group, one of the world's largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart. What we believe in: Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together. Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion — of culture, experiences, perspectives — are paramount to creating success and opportunity in an ever‑changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive.

Benefits

• 28 days annual leave + option to purchase more
• Season ticket loan and cycle to work scheme
• Big discounts on Kaplan courses for you and your family
• Private medical, income protection, and life insurance
• 24/7 confidential helpline providing counselling and other support services
• Company pension contributions
• Maternity, Adoption, Shared Parental and Paternity/Partner pay, which is well above statutory levels