Marketing Manager - Able to Contribute

Certas Energy; Knowsley; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading renewable energy company is seeking a Marketing Manager to oversee the execution of marketing strategies for home renewable energy solutions. The role involves delivering targeted marketing campaigns, managing multi-channel activities, and analyzing performance metrics. Candidates should have experience in B2C marketing, particularly in renewable energy, and possess strong project management and communication skills. A degree in marketing or business is required, and a post-graduate qualification is preferred.

Qualifications

• Proven B2C marketing experience in the home renewable energy sector.
• Extensive marketing experience in a B2C environment.
• Experience in delivering multi-channel marketing campaigns.

Responsibilities

• Implement marketing campaigns for B2C renewable energy propositions.
• Deliver online content across various channels.
• Monitor and report campaign performance against KPIs.

Skills

B2C marketing experience

Content delivery

Campaign execution

Stakeholder management

Project management

Commercial awareness

Communication skills

SEO and PPC understanding

Education

Degree in marketing or business-related subject

Post-graduate marketing qualification

Tools

Google Analytics

Social media platforms

Email marketing tools

Job description

As Marketing Manager for Next Energy you will be responsible for the delivery and execution of the company s marketing plan for privately funded home renewable energy solutions. You will implement targeted marketing activity, manage campaigns across multiple channels, and evaluate their effectiveness to continually improve results.

Your focus will be to bring the strategy to life through effective campaign execution, content delivery, and performance measurement, ensuring homeowners are educated, engaged, and converted.

The Role

• Implement and deliver marketing campaigns for B2C renewable energy propositions (solar PV, battery storage, air source heat pumps).
• Execute brand awareness and lead generation activities, using data‑driven insights to target key homeowner segments.
• Deliver online content across web, email, and social channels to support customer education and engagement.
• Work with the Leadership Team to align campaign activity with the agreed marketing strategy and business plan.
• Be customer‑focused, creating engaging, results‑driven campaigns from acquisition through to nurture and referral.
• Support referral mechanics, conversion optimisation, and SEO activity, with hands‑on involvement in day‑to‑day execution.
• Monitor, track, and report campaign performance against KPIs, ensuring continual ROI and performance improvement.
• Conduct market and customer research to inform content and campaign refinement.
• Support the creation of sales collateral, PR, and promotional materials as required.
• Undertake any other activities as requested by the Senior Management Team.

We actively promote equal opportunities and are dedicated to ensuring that our recruitment, selection, training, and promotion decisions are made based on skills, qualifications and experience only.

If you require any reasonable adjustments to support your application or to attend an interview, if shortlisted, please let us know and we will be happy to assist.

Qualifications and Experience

• Do you have proven B2C marketing experience in the home renewable energy sector? Are you confident delivering campaigns that engage homeowners and drive sales of solar PV, battery storage and air source heat pumps?
• Educated to degree level or equivalent in a marketing or business‑related subject.
• Extensive marketing experience, preferably in a B2C environment.
• Experience delivering multi‑channel marketing campaigns, ideally in renewable energy, home improvements, or a similar consumer sector.
• Strong evidence of having developed and implemented effective customer‑focused campaign activity.
• Hands‑on experience across website content, SEO, PPC, email marketing, social media, and sales collateral.
• Commercial awareness and ability to track ROI.
• Solid project management skills with the ability to deliver on time and to budget.
• Strong communication and stakeholder management skills.
• Curious in nature and keen to understand the why behind the what and how.
• Organised, accountable and driven – self‑motivated and not needing (or wanting) to be micro‑managed.
• Preferably holds a post‑graduate marketing qualification.
• Direct experience in B2C marketing within renewable energy or a related consumer‑led sector is highly desirable.