Brand Manager - London

The Real Greek; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A growing restaurant group in the UK is seeking a Brand Manager to lead its marketing efforts. The candidate will shape annual brand plans, maintain consistency across all marketing touchpoints, and execute local strategies. This exciting role requires strong brand-building experience, creativity, and a passion for the hospitality industry. The Brand Manager will engage in end-to-end marketing campaigns and collaborate with various stakeholders. This position offers the opportunity to influence brand evolution during a rebrand phase.

Qualifications

• Experience in a multisite business as a Brand or Marketing Manager.
• Ability to bring fresh ideas while safeguarding brand values.
• Passion for the hospitality industry and knowledge of market trends.

Responsibilities

• Support in shaping annual brand plans and executing the marketing calendar.
• Maintain brand consistency across all guest touchpoints.
• Lead local marketing strategy and CRM activity.

Skills

Brand building experience

Strong commercial acumen

Hands-on CRM experience

Planning and organisational skills

Creative thinking

Attention to detail

Proactive attitude

Tools

CRM systems

WordPress

Marketing tools

Job description

We are looking for a super creative, driven, and dedicated Brand Manager who can own the marketing calendar and execute impactful end‑to‑end marketing campaigns.

At the cusp of a rebrand this is an exciting time for The Real Greek. You will be involved in all aspects of the marketing mix – including brand campaigns, local marketing initiatives, brand creative, and digital touchpoints such as our website and CRM. Based out of our Soho office or restaurants 4 days per week.

Reporting to the Senior Marketing Manager, this is a pivotal role in delivering our ambitious plans with lots of potential to shape the evolution of the brand.

What You Will Do

• Support the Senior Marketing Manager in shaping annual brand plans, whilst executing the 360 marketing calendar, ensuring focus on the right initiatives to drive KPIs and company growth.
• Act as the brand guardian across all guest touchpoints at all times, including in‑restaurant materials, website, social media, CRM, and PR – maintaining consistency with brand guidelines and tone of voice.
• Own and maintain the always‑on local marketing strategy, balancing national campaigns with tailored, site‑specific activations that drive footfall, sales, and local engagement, report back on impact and learnings.
• Lead CRM activity with our social & content manager, and in partnership with our provider, managing creative, segmentation, targeting, and optimisation of email communications.
• Own the relationship with booking partners (SevenRooms, The Fork), identifying opportunities to drive pre‑booked covers.
• Manage website updates to ensure visuals and content are always optimised.
• Oversee all departmental print runs, including menu changes, always‑on assets, and campaign creative.
• Build collaborative relationships with stakeholders across operations, procurement, and finance, ensuring strong cross‑department communication.
• Monthly reporting on marketing performance and KPI's.

Qualifications

• Experience working in a multisite business as a Brand or Marketing Manager within Hospitality, Retail, or QSR.
• Solid brand‑building experience – creativity is essential. We want someone who can push boundaries, bring fresh and unexpected ideas, and still protect the core essence of our brand.
• Strong commercial acumen, with an understanding of both long‑ and short‑term tactics that grow the business while safeguarding brand values.
• Hands‑on experience with key marketing tools and platforms, including CRM systems, booking platforms and WordPress.
• Exceptional planning and organisational skills, with strong attention to detail and the ability to manage multiple projects simultaneously.
• A proactive, can‑do attitude and a proven track record of getting things done – delivering results quickly and efficiently and on time.
• A genuine passion for food and the hospitality industry, staying up to date with trends and drawing inspiration from the wider market.

As part of The Fulham Shore group, The Real Greek is a growing set of restaurants serving delicious and healthy dishes from Greece and the Eastern Mediterranean, where people have a passion for good food, family and life.