Brand Manager

The Fulham Shore; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dining group in the UK is looking for a creative Brand Manager to lead impactful marketing campaigns. You will shape brand plans, manage local marketing strategies, and maintain brand consistency across various platforms. Required experience includes brand-building in hospitality or retail, strong commercial acumen, and proficiency in CRM systems. The role offers a bonus scheme, holidays, and discounts on food and drinks.

Benefits

Bonus Scheme

28 Days Holidays including bank holidays

Employee Assistance Programme

50% off Food & Drink at specified restaurants

Qualifications

• Experience in a multisite business as a Brand or Marketing Manager.
• Creativity to bring fresh and unexpected ideas.
• Ability to manage multiple projects simultaneously with attention to detail.

Responsibilities

• Support the Senior Marketing Manager in shaping annual brand plans.
• Act as brand guardian across all guest touchpoints.
• Manage website updates ensuring visuals are optimised.

Skills

Brand-building experience

Creativity

Commercial acumen

Planning and organisational skills

CRM systems expertise

Tools

WordPress

CRM platforms

Booking platforms

Job description

About Us:

As part of The Fulham Shore group, The Real Greek is a growing set of restaurants serving delicious and healthy dishes from Greece and the Eastern Mediterranean, where people have a passion for good food, family and life.

We’re obsessed with Greece and warm Greek hospitality, based on the concept of Filoxenia (love of strangers). Our food is made to be shared; we focus on meze/small plates, souvlaki grill and a Greek Sangria that outsells Aperol.

About the Opportunity:

We are looking for a super creative, driven, and dedicated Brand Manager who can own the marketing calendar and execute impactful end to end marketing campaigns.

At the cusp of a rebrand this is an exciting time for The Real Greek, you’ll be involved in all aspects of the marketing mix – including brand campaigns, local marketing initiatives, Brand Creative, plus digital touchpoints such as our website and CRM. Based out of our Soho office or restaurants 4 days per week.

Reporting to the Senior Marketing Manager this is a pivotal role in delivering our ambitious plans with lots of potential to shape the evolution of the brand.

What You Will Do:

• Support the Senior Marketing Manager in shaping annual brand plans, whilst executing the 360° marketing calendar, ensuring focus on the right initiatives to drive KPIs and company growth.
• Act as the brand guardian across all guest touchpoints at all times, including in-restaurant materials, website, social media, CRM, and PR - maintaining consistency with brand guidelines and tone of voice.
• Own and maintain the always-on local marketing strategy, balancing national campaigns with tailored, site-specific activations that drive footfall, sales, and local engagement, report back on impact and learnings.
• Lead CRM activity with our social & content manager, and in partnership with our provider, managing creative, segmentation, targeting, and optimisation of email communications.
• Own the relationship with booking partners (SevenRooms, The Fork), identifying opportunities to drive pre-booked covers.
• Manage website updates to ensure visuals and content are always optimised.
• Oversee all departmental print runs, including menu changes, always-on assets, and campaign creative.
• Build collaborative relationships with stakeholders across operations, procurement, and finance, ensuring strong cross-department communication.
• Monthly reporting on marketing performance and KPI’s.

About you:

• Experience working in a multisite business as a Brand or Marketing Manager within Hospitality, Retail, or QSR.
• Solid brand-building experience—creativity is essential. We want someone who can push boundaries, bring fresh and unexpected ideas, and still protect the core essence of our brand.
• Strong commercial acumen, with an understanding of both long- and short-term tactics that grow the business while safeguarding brand values.
• Hands‑on experience with key marketing tools and platforms, including CRM systems, booking platforms and WordPress.
• Exceptional planning and organisational skills, with strong attention to detail and the ability to manage multiple projects simultaneously.
• A proactive, can‑do attitude and a proven track record of getting things done—delivering results quickly and efficiently and on time.
• A genuine passion for food and the hospitality industry, staying up to date with trends and drawing inspiration from the wider market.

What you’ll get:

• Bonus Scheme
• 28 Days Holidays (including bank holidays)
• The Burnt Chef (Employee Assistance Programme)
• 50% off Food & Drink (at Franco Manca and the Real Greek)