Jobs in Wigan, United Kingdom

Sales Manager (UK Market Entry - Sales Focus) – Industry: Household Cleaning & Consumer Goods; Location: Remote (UK-based); Employment Type: Full-Time; Seniority Level: Senior / Experienced; Flexibility: High - remote, autonomous working environment; Salary: Competitive + performance-based bonuses.

Our client is a highly respected European household brand, well known across the continent for their range of consumer cleaning products — including washing powder, antibacterial soaps, and surface cleaners. With an established presence in major EU markets, they are now entering an exciting growth phase: expansion into the UK. To support this strategic move, our client is seeking a Sales Manager with deep sales and account management experience in the household cleaning or personal hygiene sector, to lead their UK market entry and help build a lasting commercial presence.

This is a unique opportunity to join the UK expansion at an early stage, working directly with the senior European leadership team. The successful candidate will be responsible for:

• Driving new market development in the UK
• Building and managing key retailer and distributor relationships
• Leading sales growth and account strategy from the ground up
• Lead the UK go-to-market strategy, including sales planning, market mapping, and account targeting
• Identify and secure key retail partnerships (e.g. supermarkets, drugstores, online platforms, wholesalers)
• Manage and grow strategic commercial relationships with UK buyers and category managers
• Negotiate listings, pricing, promotional activities, and long-term supply agreements
• Monitor UK market trends, competitor actions, and consumer behaviour to inform strategy
• Deliver against agreed sales targets and growth KPIs
• Collaborate with internal teams (marketing, logistics, finance) to ensure market readiness and brand alignment
• Represent the brand professionally in client meetings, retail negotiations, and trade shows

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Required Experience:

• 5+ years in account management and/or sales in FMCG, ideally with household cleaning or hygiene products
• Proven success in launching or expanding brands into the UK retail market
• Experience managing major UK retail accounts
• Strong commercial acumen with a track record of delivering sales growth and hitting KPIs

Preferred Attributes:

• Entrepreneurial mindset - thrives in growth-stage environments and can build from scratch
• Exceptional relationship-building and negotiation skills
• Self-motivated and comfortable in a remote, autonomous role
• Knowledge of UK consumer trends and the competitive landscape in homecare or hygiene sectors
• Experience coordinating cross-functional teams across countries or regions is a plus

• A key role in an exciting UK expansion for a trusted European brand
• Remote-first setup with significant autonomy and flexibility
• Competitive salary + performance-based bonuses
• Long-term growth opportunities as the UK presence scales
• A collaborative and forward-thinking leadership culture