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Marketing Operations Business Intelligence Analyst - United Kingdom

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A distancia
GBP 58.000 - 98.000
Hace 20 días
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Marketing Operations Business Intelligence Analyst - United Kingdom
BMC Software, Inc.
Gran Bretaña
A distancia
GBP 58.000 - 98.000
Jornada completa
Hace 21 días

Descripción de la vacante

A global software enterprise is seeking a Marketing Operations BI Analyst to enhance data-driven decision-making processes. This role involves analyzing campaign metrics, providing actionable recommendations to marketing teams, and translating complex data into compelling visualizations. Ideal candidates will have a Bachelor's degree in a related field and experience in marketing analytics or business intelligence. The position can be based remotely in the United Kingdom and offers a competitive salary of approximately £58,350 to £97,250.

Formación

  • Proven experience in Marketing Analytics, Marketing Operations, or Business Intelligence.
  • Strong skills in data visualization and interpretation.
  • Experience in B2B enterprise software preferred.

Responsabilidades

  • Analyze and interpret campaign performance metrics.
  • Provide actionable recommendations based on data insights.
  • Create executive-level reporting and compelling visualizations.

Conocimientos

Analytical skills
Collaboration
Data visualization
Communication
Storytelling with data

Educación

Bachelor’s degree in Marketing, Business Analytics, Data Science

Herramientas

Tableau
Power BI
Salesforce
Marketo
SQL
Descripción del empleo

You may occasionally be required to travel for business

This role can be based remotely in United Kingdom

Looking for details about our benefits? You can learn more about them by clicking HERE

Description and Requirements

"At BMC trust is not just a word - it's a way of life!"

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!

We help our customers free up time and space to become an Autonomo us Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation!

Join us as a Marketing Operations BI Analyst!

We are seeking a highly analytical and collaborative Marketing Operations Business Intelligence Analyst to join our global Marketing Operations team, with a dedicated focus on regional support. In this role, you will partner closely with regional marketing, demand generation, and sales teams to deliver data-driven insights, optimize lead management processes, and provide actionable intelligence that fuels growth.

The ideal candidate combines expertise in applied analytics, marketing performance measurement, and business intelligence storytelling. You will play a critical role in transforming complex data into clear, compelling narratives that enable better decisions, more effective campaigns, and stronger regional impact. Serve as the “voice of data” for regional marketing performance.

Here is how, through this exciting role, YOU will contribute to BMC's and your own success:

  • Develop, analyze, and interpret campaign performance metrics across the full lifecycle (planning, execution, optimization, and ROI reporting).
  • Provide actionable recommendations to regional and demand teams, grounded in data-driven insights.
  • Track KPIs, pipeline contribution, and marketing effectiveness.
  • Attribution and ROI measurement across campaigns and channels.
  • Segmentation building to develop target account list and personas against key marketing initiatives.
  • Provide insights on pipeline progression, opportunity influence, and marketing’s impact on bookings/revenue.
  • Account-level intelligence to inform account-based marketing and sales strategies.
  • Translate complex data into clear, compelling visualizations and presentations that influence decision-making.
  • Create executive-level reporting and narratives that highlight trends, opportunities, and outcomes.
  • Prepare and deliver insights for business unit readouts, Quarterly Business Reviews (QBRs), and other executive forums.
  • Partner with regional leaders to ensure marketing performance is effectively represented and aligned with broader business goals.
  • Monitor and evaluate lead flow, conversion rates, and funnel health within the region.
  • Partner with sales and demand generation teams to improve lead quality, routing, and follow-up processes.
  • Recommend strategies for optimizing lead nurturing and acceleration.
  • Drive a “train-the-trainer” model to enable regional marketing teams to self-serve and interpret data effectively.
  • Deliver enablement sessions to demystify what the data means and how it can be applied to improve decisions.
  • Document best practices and maintain knowledge-sharing resources for ongoing adoption.
  • Work cross-functionally within Marketing Operations across the different pillars including Martech portfolio, Data Operations, Content Operations to help scale the overall team.
  • Partner with Sales Operations teams to ensure alignment and data integrity.
  • Partner closely with Digital Sales Operations and BDR/DSAM Sales teams to ensure marketing efforts are tied to revenue outcomes.
  • Support campaign planning by providing historical benchmarks and predictive insights.
  • Identify opportunities to expand capabilities, streamline processes, and improve the impact of marketing data.
  • Collaborate with global Marketing Operations to standardize and scale new analytics solutions across regions.

To ensure you are set up for success, you will bring the following skillset & experience:

  • You hold a Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field and demonstrable experience in Marketing Analytics, Marketing Operations, or Business Intelligence within B2B. Experience within an enterprise software company preferred.
  • You have strong background in story telling of the data within readouts and dedicated enablement.
  • Strong proficiency in data visualization and BI tools (e.g., Tableau, Power BI, Looker).
  • Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua).
  • Strong Excel/Google Sheets and SQL skills; familiarity with statistical analysis a plus.
  • Excellent communication skills with the ability to simplify complex information for diverse stakeholders.
  • Proven track record of cross-functional collaboration in a fast-paced, matrixed environment.

Our commitment to you!

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!

If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.

The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.

The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is £ 58,350 - £ 97,250

We use AI technology to support parts of our recruitment process, but people—not algorithms—make all final hiring decisions. AI may assist with tasks like scheduling, screening for role alignment, or helping us manage large volumes of applications more efficiently. However, candidates are reviewed by a member of our recruitment team, and interviews and hiring decisions are always made by people. We’re committed to ensuring that technology enhances fairness, efficiency, and the candidate experience—never replaces genuine human judgment.

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* El índice de referencia salarialse calcula en base a los salarios que ofrecen los líderes de mercado en los correspondientes sectores. Su función es guiar a los miembros Prémium a la hora de evaluar las distintas ofertas disponibles y de negociar el sueldo. El índice de referencia no es el salario indicado directamente por la empresa en particular, que podría ser muy superior o inferior.

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