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Senior Marketing Manager - Ad-Tech

Overwolf

United Kingdom
Remote
GBP 100,000 - 125,000
25 days ago
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ZipRecruiter

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GBP 152,000 - 175,000
25 days ago

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25 days ago

Remote Customer Experience Associate

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25 days ago

Data and AI Solutions Engineer (UK based remote)

Reed Technology

North East
Remote
GBP 50,000 - 70,000
25 days ago
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Senior Marketing Manager - Ad-Tech
Overwolf
United Kingdom
Remote
GBP 100,000 - 125,000
Full time
25 days ago

Job summary

A gaming technology company in the United Kingdom is seeking a Senior Marketing Manager to lead their global ad-tech marketing strategy. The role entails executing multi-channel B2B marketing campaigns and collaborating with sales leadership. Candidates should have over 8 years of experience in ad-tech marketing, particularly within the gaming sector. This hybrid position combines strategic planning with hands-on execution.

Qualifications

  • 8+ years in B2B ad-tech marketing, preferably in the gaming space.
  • Proven ability to lead strategy while executing hands-on across campaigns, content, and events.
  • Deep understanding of the media buying landscape and programmatic advertising.

Responsibilities

  • Collaborate with marketing and sales leadership to develop quarterly B2B strategies.
  • Own multi-channel marketing campaigns across paid media, content, PR, and events.
  • Lead Overwolf’s presence at global B2B media and ad-tech industry events.

Skills

B2B ad-tech marketing
Campaign management
Storytelling skills
Relationship building
Job description
Description

We are on the hunt for a highly driven Senior Marketing Manager to lead and execute Overwolf’s global ad-tech marketing strategy in the gaming space. This hybrid strategic and hands-on role is responsible for positioning Overwolf as the category leader while delivering high-impact campaigns, content, and programs. You will join the senior marketing team, combining deep B2B marketing expertise with a strong understanding of ad-tech and gaming to drive awareness, adoption, and revenue growth.

Responsibilities

In this role, you will:

  • Collaborate with marketing and sales leadership to develop and execute quarterly B2B go-to-market strategies for Overwolf’s media business
  • Own and execute multi-channel B2B marketing campaigns across paid media, content, PR, events, and partnerships, balancing strategic planning with hands-on delivery
  • Translate complex gaming ad-tech into clear and compelling messaging for global DSPs, SSPs, and advertisers
  • Lead Overwolf’s presence at global B2B media and ad-tech industry events from strategic planning to on-the-ground execution, capturing leads and building industry visibility
  • Create and optimize high-impact content, including thought leadership, case studies, sales collateral, and original research, leveraging Overwolf’s audience data
  • Drive PR and communications efforts with agencies and internal teams to secure industry press coverage, speaking opportunities, and awards
  • Develop co-marketing programs with major DSP and SSP partners to showcase Overwolf’s commercial impact
  • Track and analyze market trends in ad-tech, media buying, gamer behavior, and emerging technologies to inform strategy
  • Lead Overwolf’s army of ad gnomes in their underground adventures
Qualifications
  • 8+ years in B2B ad-tech marketing, preferably in the gaming space
  • Proven ability to lead strategy while executing hands-on across campaigns, content, and events
  • Deep understanding of the media buying landscape and programmatic advertising (DSPs, SSPs, ad networks)
  • Demonstrated success delivering international, multi-channel B2B marketing programs with measurable ROI
  • Strong storytelling skills with the ability to bridge technical detail and commercial outcomes
  • High EQ, comfortable building relationships across product, sales, and partner teams
  • Thrives in fast-paced, high-growth environments and is committed to exceptional output
Bonus Points
  • Avid and passionate gamer
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.

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