A fast-growing fashion brand in Greater London is seeking an experienced E-Commerce / Commercial Director. The role involves overseeing the P&L, managing eCommerce trading and visual merchandising, and implementing effective customer retention strategies. The ideal candidate should have at least 5 years of digital retail experience, excellent leadership capabilities, and a deep understanding of the eCommerce landscape. This position offers significant opportunities for growth and a hybrid working environment.
Leistungen
50% Employee Discount
24 days holiday per year
Hybrid Working Arrangements
Bonus Scheme
Employee Assistance Programme
Regular Office Social Events
Qualifikationen
At least 5 years' experience managing / leading a digital retail / ecommerce P&L.
Full working knowledge of demand creation through Social and Paid Media.
Natural born leader, who feels at ease managing a team.
Great understanding of retail, e-commerce, and marketing businesses.
Aufgaben
Own the demand side of the P&L; manage revenue and marketing budgets.
Lead eCommerce Trading and visual merchandising.
Manage the Paid Media team to align on high-quality traffic.
Support and challenge the Technology team for tool development.
Kenntnisse
Leadership
Analytical skills
CRO methodology
CRM strategies
E-commerce knowledge
Digital retail experience
Tools
Shopify+
Nosto
Jobbeschreibung
Jaded London is looking for an experiencedE-Commerce / Commercial Director to join the team in London.
Responsibilities
Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs
Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs
Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives
Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels
Set, monitor CPA / CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself / your team to work against
Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives.
Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.
Support and challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives
Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar
Work closely with Commercial / Finance Analyst / s to unlock Customer Insight (through deep segmentation), Marketing Insight, Business Insight, which leads to optimisation of your activity;
Hire, lead and coach a leading-edge team to help execute against goals
Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus
Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research, etc
Positively impact and influence internal stakeholders and external partners
Effectively communicate and collaborate with Jaded London stakeholders
Uphold Jaded London’s PLAYBOOK
Think like a customer, all the time, every day
Success in 6 months looks like
Jaded London is on track to deliver annual net revenues of £50m in 2024 / 25.
Whole business has clarity on strategic / tactical plan for 2025 / 26
Success in 2 years looks like
Jaded London is on track to deliver >
£70m annual net revenues
USA has become the largest contributor to sales and we’re expanding into new markets outside USA & UK
CpA : LTV increased by >
50%
Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate : -)
Requirements
At least 5 years' experience managing / leading a digital retail / ecommerce P&L, with experience in cross-border fashion / apparel a major plus;
Full working / leading edge knowledge of demand creation through Social and Paid Media
Full working / leading-edge knowledge of CRO techniques;
Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;
Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc).
Global experience (USA, Europe)
Natural born leader, who feels at ease managing a team of head’s of departments
Have great understanding of retail, e-commerce and marketing businesses
You’re a ‘natural retailer’; obsessed with delivering your promise to customers
CRO methodology is at the heart of everything you do
A proven track record as a commercial individual, who understands brand and customer (shopper)
Intellectual and emotional intelligence in balanced / equal measure
Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
A ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal / external data to underpin your ideas with confidence
Independent and self-directed but able to work and lead a team of creative individuals
Superior analytical skills to track and manage performance
Excellent interpersonal skills and the ability to persuasively sell ideas
A quick learner who can process lots of information and prioritise action
Effectively navigate and collaborate cross-functionally
An outcomes focused manager, with strong team orientation
Bullish about Jaded London and its potential
Successful People at Jaded are
Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation
Used to start-up / scale-up cultures, which are super fast-paced and unpredictable
Own it and make stuff happen
O EXTRA - Champions do extra!
Think like a customer every day.
Benefits
50% Employee Discount
24 days holiday per year (plus bank holidays)
A paid day off on your birthday
A paid moving day per year
Hybrid Working Arrangements - 1 day per week WFH
Pension Scheme
Bonus Scheme
Employee Assistance Programme for you and your family
£500 employee referral bonus scheme
Local Business Discounts (Joe and the Juice, cafés, fitness, beauty, etc.)
North-West London office location is directly located next to good transport links
Casual office dress code (your style of dress is up to you, wear what you feel best in)
Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
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