E-Commerce / Commercial Director

JADED LONDON; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A fast-growing fashion brand in Greater London is seeking an experienced E-Commerce / Commercial Director. The role involves overseeing the P&L, managing eCommerce trading and visual merchandising, and implementing effective customer retention strategies. The ideal candidate should have at least 5 years of digital retail experience, excellent leadership capabilities, and a deep understanding of the eCommerce landscape. This position offers significant opportunities for growth and a hybrid working environment.

Benefits

50% Employee Discount

24 days holiday per year

Hybrid Working Arrangements

Bonus Scheme

Employee Assistance Programme

Regular Office Social Events

Qualifications

• At least 5 years' experience managing / leading a digital retail / ecommerce P&L.
• Full working knowledge of demand creation through Social and Paid Media.
• Natural born leader, who feels at ease managing a team.
• Great understanding of retail, e-commerce, and marketing businesses.

Responsibilities

• Own the demand side of the P&L; manage revenue and marketing budgets.
• Lead eCommerce Trading and visual merchandising.
• Manage the Paid Media team to align on high-quality traffic.
• Support and challenge the Technology team for tool development.

Skills

Leadership

Analytical skills

CRO methodology

CRM strategies

E-commerce knowledge

Digital retail experience

Tools

Shopify+

Nosto

Job description

Jaded London is looking for an experiencedE-Commerce / Commercial Director to join the team in London.

Responsibilities

• Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs
• Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs
• Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives
• Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels
• Set, monitor CPA / CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself / your team to work against
• Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives.
• Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.
• Support and challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives
• Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar
• Work closely with Commercial / Finance Analyst / s to unlock Customer Insight (through deep segmentation), Marketing Insight, Business Insight, which leads to optimisation of your activity;
• Hire, lead and coach a leading-edge team to help execute against goals
• Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus
• Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research, etc
• Positively impact and influence internal stakeholders and external partners
• Effectively communicate and collaborate with Jaded London stakeholders
• Uphold Jaded London’s PLAYBOOK
• Think like a customer, all the time, every day

Success in 6 months looks like

• Jaded London is on track to deliver annual net revenues of £50m in 2024 / 25.
• Whole business has clarity on strategic / tactical plan for 2025 / 26

Success in 2 years looks like

• Jaded London is on track to deliver >
• £70m annual net revenues
• USA has become the largest contributor to sales and we’re expanding into new markets outside USA & UK
• CpA : LTV increased by >
• 50%
• Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate : -)

Requirements

• At least 5 years' experience managing / leading a digital retail / ecommerce P&L, with experience in cross-border fashion / apparel a major plus;
• Full working / leading edge knowledge of demand creation through Social and Paid Media
• Full working / leading-edge knowledge of CRO techniques;
• Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;
• Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc).
• Global experience (USA, Europe)
• Natural born leader, who feels at ease managing a team of head’s of departments
• Have great understanding of retail, e-commerce and marketing businesses
• You’re a ‘natural retailer’; obsessed with delivering your promise to customers
• CRO methodology is at the heart of everything you do
• A proven track record as a commercial individual, who understands brand and customer (shopper)
• Intellectual and emotional intelligence in balanced / equal measure
• Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
• A ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal / external data to underpin your ideas with confidence
• Independent and self-directed but able to work and lead a team of creative individuals
• Superior analytical skills to track and manage performance
• Excellent interpersonal skills and the ability to persuasively sell ideas
• A quick learner who can process lots of information and prioritise action
• Effectively navigate and collaborate cross-functionally
• An outcomes focused manager, with strong team orientation
• Bullish about Jaded London and its potential

Successful People at Jaded are

• Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation
• Used to start-up / scale-up cultures, which are super fast-paced and unpredictable
• Own it and make stuff happen
• O EXTRA - Champions do extra!
• Think like a customer every day.

Benefits

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (Joe and the Juice, cafés, fitness, beauty, etc.)
• North-West London office location is directly located next to good transport links
• Casual office dress code (your style of dress is up to you, wear what you feel best in)
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
• Regular Office Social Events, e.g. payday socials