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Social Media Manager
Job summary
A hospitality group in the UK is seeking a creative Social Media Manager to enhance their digital presence. The role involves developing social media strategies, creating compelling content, and managing campaigns across multiple channels like Instagram and TikTok. Candidates should have at least 3 years of experience in social media management, especially within premium sectors. This role offers the chance to work closely with marketing and operations to portray the brand's essence online, making it a key opportunity for professionals passionate about luxury hospitality.
Benefits
Qualifications
- Minimum 3 years' experience managing social media for premium hospitality or lifestyle brands.
- Proven track record of growing social audiences and delivering high-performing campaigns.
- Strong understanding of luxury brand aesthetics and visual storytelling.
Responsibilities
- Develop and deliver social media strategies across multiple platforms.
- Create high-quality, on-brand content including photography and video.
- Manage influencer partnerships and paid social campaigns.
Skills
We are a privately owned and growing premium restaurant group, home to much-loved brands including Piccolino, Riva Blu, Restaurant Bar & Grill, and our newest concept Forbici, with more exciting openings on the way. Renowned for authenticity, quality produce, and beautifully designed spaces, we deliver exceptional guest experiences through passion, craftsmanship, and industry-leading standards.
We’re now looking for a creative, commercially minded Social Media Manager to elevate our digital presence across multiple premium hospitality brands during an exciting period of growth.
- 50% off your total food and drink bill at any of our restaurants, for up to 6 people, any time.
- Award winner of The Sunday Times – Best places to Work 2024 & 2025
- Access up to 40% of your earned wages, savings, and financial well‑being tools through our partners at Wagestream.
- 3 % Employer pension contribution
- 15% off at Iceland Foods
- Enhanced Maternity and Paternity packages
- Reward and Recognition Program
- Healthcare Cash Plan
- EAP Wellbeing and Financial support through Drink Trust
- Discounts off hundreds of high street and online retailers
As Social Media Manager, you’ll take ownership of our social channels, shaping compelling narratives that bring our restaurants to life online. You’ll create engaging content, grow brand awareness, and drive guest engagement through best‑in‑class social media strategies.
You’ll work closely with marketing, operations, and on‑site teams to capture the energy of our restaurants and translate it into visually stunning, high‑performing content.
- Develop and deliver social media strategies across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
- Create high‑quality, on‑brand content including short‑form video, photography, and written storytelling.
- Plan and execute social campaigns that drive engagement, bookings, and brand awareness.
- Manage influencer partnerships, UGC strategies, and paid social campaigns.
- Analyse performance metrics and optimise content for growth and ROI.
- Stay ahead of luxury hospitality, food, and lifestyle trends.
- Attend restaurants in the evenings and occasionally at weekends to capture authentic, live content.
- Minimum 3 years’ experience managing social media for premium hospitality, travel, or lifestyle brands.
- Proven track record of growing social audiences and delivering high‑performing campaigns.
- Strong understanding of luxury brand aesthetics and visual storytelling.
- Experience across organic and paid social, SEO, PPC, and content strategy.
- Confident working with influencers and creator partnerships.
- Highly organised with excellent communication and project management skills.
- Passionate about food, hospitality, and guest experience.
This position will include some evening and weekend work.
This is a fantastic opportunity to shape and lead social media strategy for a growing, premium hospitality group.
To apply, please forward your CV to Adelle
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.