Senior Social Media Manager

Inghams & Santa's Lapland; Farnborough; Hybrid; GBP 55,000 - 60,000; Full time

Job summary

A leading travel company in the United Kingdom is seeking a creative Social Media Manager to enhance their brands' online presence. This full-time role involves developing and managing social media strategies across platforms like Facebook and TikTok. The ideal candidate will have strong leadership skills, a passion for travel, and expertise in content creation. Salary is competitive, ranging from £55,000 to £60,000 annually with bonuses. Flexible working arrangements are available to support work-life balance.

Qualifications

• Experience in social media management, preferably in travel or leisure.
• Leadership skills with a proven record of building high-performing teams.
• Creative with a passion for storytelling and engaging content.
• Strategic thinker aligning social media with business goals.
• Comfortable using analytics tools for performance measurement.
• Excellent organizational skills for managing multiple projects.
• Self-motivated with the initiative to drive innovation.
• Outstanding communication skills, adaptable to different audiences.
• Collaborative team player.
• Understanding of the full marketing mix and social media's role.
• Willingness for occasional out-of-hours support.
• Highly driven with the ability to inspire others.
• Passion for travel.
• Commitment to sustainability and responsible tourism.

Responsibilities

• Build and manage the social media strategy for multiple brands.
• Drive brand awareness, engagement, and lead generation on social platforms.
• Craft scroll-stopping organic strategies that set trends.
• Amplify Brand team campaigns supporting wider business goals.

Skills

Marketing

Google Analytics

Photography

Facebook Advertising

Hootsuite

Social Listening

Content Development

SEO

Adobe Photoshop

Social Media Management

Copywriting

Content Management

Job description

The great outdoors is our happy place and it's open all year round. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature is in your nature and you're itching for adventure – you've found your people. We are united by our shared passion for our exceptional brands – Inghams and Santas Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet.

If you're looking for a career that's not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic purpose-driven business dedicated to making a positive impact in the world. Join us on our journey creating extraordinary travel experiences for all.

Our vision is to be the most loved travel company in our markets, famous for customer experience and sustainable travel.

We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full‑time position, however work‑life balance is important to us and we are open to discussion on flexible working patterns (minimum 4 days per week).

About the Role

We're building a brand frame via social media. This creative and strategic role is the voice behind our social presence for our brands across Facebook, Instagram and TikTok. You'll develop, implement and manage the social media strategy for our portfolio of specialist holiday brands: Inghams Ski, Inghams Walking, Inghams Lapland and Santas Lapland. You'll be shaping stories, sparking conversations and building vibrant online communities.

With the support of the Social Media Executive, you'll drive brand awareness, engagement and lead generation across all relevant social platforms, ensuring consistent brand messaging and a cohesive digital presence. You'll craft and deliver scroll‑stopping organic strategies that don’t just follow trends – they set them.

You will play a key role in amplifying the Brand team’s campaigns while supporting the wider business goals. As our go‑to social expert, your ideas, creativity and insights will help steer the direction of our brands in the digital world, making a real and lasting impact.

Qualifications

• Experience and proven track record in social media management, preferably within the travel, tourism or leisure sector.
• Demonstrated leadership skills with a track record of building and guiding high‑performing teams in a fast‑paced, demanding environment.
• Highly creative with an eye for engaging content and a passion for storytelling.
• Strategic thinker able to align social media activity with broader business goals.
• Comfortable using analytics tools to measure performance and inform decision‑making.
• Excellent organisational skills able to manage multiple projects and meet tight deadlines.
• Self‑motivated with the initiative to identify opportunities and drive innovation.
• Outstanding written and verbal communication skills with the ability to adapt tone and style for different audiences.
• Collaborative approach able to work effectively with cross‑functional teams.
• Understanding of the full marketing mix and how social media fits within this.
• Understanding of the need for occasional out‑of‑hours support, accruing time in lieu where relevant.
• Self‑motivated and highly driven individual who can inspire those around them.
• Passion for travel.
• Sustainability and responsible tourism is at our core and our values will be close to your heart.

Key Skills

• Marketing
• Google Analytics
• Photography
• Facebook Advertising
• Hootsuite
• Social Listening
• Content Development
• SEO
• Adobe Photoshop
• Social Media Management
• Copywriting
• Content Management

Salary: £55,000 – £60,000 per annum plus bonus.

Diversity is to be celebrated. Life would be dreary and change would be slow if we all thought the same way. We challenge our ideas, each other, and our business partners – always with respect and kindness.

Inghams & Santas Lapland are part of the Hotelplan Group, a well‑established and diverse family of specialist tour operators with a long tradition of developing and operating market‑leading experiences. The family comprises ski and walking holidays with Inghams and Santas Lapland; adventure travel with Explore Worldwide; and self‑guided experts Inntravel.