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Shopper Marketing Executive
Job summary
A leading employment agency is seeking a dynamic Shopper Marketing Executive to join their team in Bracknell. This hybrid role involves leading shopper marketing initiatives, managing campaigns, and collaborating with various teams to drive brand visibility and growth. Candidates should have a degree in Marketing and experience in Shopper or Consumer Marketing within FMCG. Join a supportive team and gain exposure to high-impact marketing campaigns.
Benefits
Qualifications
- Experience in Shopper or Consumer Marketing or Account Management within FMCG (B2C).
- Strong analytical skills and ability to prioritize multiple projects.
- Self-starter with strong interpersonal skills.
Responsibilities
- Manage seasonal campaigns and promotions across multiple UK retail customers.
- Lead the development of the Shopper Marketing Execution Plan.
- Collaborate with marketing teams and analyze marketing performance.
Skills
Education
Shopper Marketing Executive
Location: Bracknell (Hybrid - 4 days/week onsite - suitable applicant will be required to work in Bracknell HQ 4 days a week / 1 day home working)
Pay Rate: £22.41 - £24.99 per hour
Hours: 37.5 per week
Duration: 1 year
Schedule: Monday to Friday, 7.5 hours/day
Travel: Will include some travel on occasions to customer locations for meetings
We\'re looking for a dynamic Shopper Marketing Executive to join our team in Bracknell. In this role, you\'ll lead the planning, execution, and evaluation of shopper marketing initiatives across UK retail environments. You\'ll collaborate cross-functionally to drive brand visibility, consumer engagement, and commercial growth.
- Manage seasonal campaigns, promotions, and consumer communications across multiple UK retail customers.
- Lead the development and execution of the Shopper Marketing Execution Plan for the Retail and Office District.
- Handle marketing operations including purchase orders, budget tracking, and SKU creation.
- Understand shopper behaviours, needs, and habits to tailor marketing strategies effectively.
- Collaborate with Category Development Managers, Key Account Managers, and Trade Marketing teams to identify and act on growth opportunities.
- Build strong relationships with customer marketing teams and align on go-to-market strategies.
- Monitor and analyse marketing performance, ensuring financial viability and continuous improvement.
- Essential:
- Degree in Marketing or related field from an accredited institution.
- Experience in Shopper or Consumer Marketing or Account Management within FMCG (B2C).
- Strong analytical and project management skills.
- Excellent communication and influencing abilities.
- Desirable:
- Commercial acumen and stakeholder management experience.
- Ability to prioritise and manage multiple projects.
- Self-starter with strong interpersonal skills and a collaborative mindset.
- Be part of a globally recognised brand.
- Work in a hybrid model with a supportive and innovative team.
- Gain exposure to leading UK retail accounts and high-impact marketing campaigns.
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.