Subscriptions Marketing Manager (12 month contract) - leading media portfolio for the broadcast[...]

Media IQ Recruitment Ltd; City Of London; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

A media recruitment agency is looking for a Subscriptions Marketing Manager for a 12-month contract. The role involves executing marketing campaigns to enhance subscriptions for a B2B brand, overseeing a Marketing Executive, and executing strategies for customer retention. Ideal candidates will have 3-5 years of marketing experience, particularly in B2B publishing, along with strong skills in project management and analytics.

Qualifications

• 3-5 years marketing experience, preferably in B2B or consumer publishing.
• High standard of written English and copy writing skills.
• Ability to manage multiple projects effectively.

Responsibilities

• Plan and implement multichannel marketing campaigns to drive subscriptions.
• Manage one Marketing Executive.
• Drive customer retention and engagement.

Skills

B2B marketing experience

Advanced knowledge of Excel

Copy writing skills

Project management ability

Familiarity with CMS

Relationship building

Tools

Google Analytics

Abacus’ ADvance SaaS

Job description

Subscriptions Marketing Manager (12 month contract) - leading media portfolio for the broadcasting and TV sectors

Job Sector

Marketing / PR / Product Management

Contract Type

Contract

Location

London (2 days a week) + Working from Home

Job Reference

Media IQ-Broad2139

Do you have extensive subscriptions marketing experience?

Are you interested in a 12 month contract for a dynamic, fun and entrepreneurial media company with brands spanning the b2b film, broadcasting and television sectors?

If yes, please read on...

The Company

A highly respected, fun and entrepreneurial media company with leading media, events and intelligence platforms spanning broadcasting, TV and film.

The Role of Subscriptions Marketing Manager

You will be planning and implementing multichannel marketing campaigns which drive up subscriptions (individuals and corporates) for a leading b2b news brand as well as it's business intelligence platform. Your marketing efforts will help drive customer retention, acquisition, engagement, and brand loyalty. You will also have line management responsibility for one Marketing Executive.

This is a 12 month maternity cover contract, with no gaurantee of the position going permanent.

Requirements for this Subscriptions Marketing Manager position

• 3-5 years marketing experience, preferably in B2B or consumer publishing
• Advanced knowledge of Excel
• Ideal candidate would have used abacus’ ADvance SaaS customer data platform
• High standard of written English and copy writing skills
• Experience of project managing campaigns
• Demonstrated ability to manage your work and prioritise accordingly
• Familiarity with CMS and using Google Analytics
• Able to create a network of peers and build relationships across the business
• Able to work across several projects and manage time effectively
• Happy with a 12 month maternity cover contract

If you tick the above boxes and would like to be considered, please apply.