Artificial Intelligence jobs in United Kingdom

We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. But how are we showing up? We're proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list. Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

As part of the ASOS Creative Studio team, you'll be at the heart of bringing our brand to life through bold, high-quality, and trend-led video content. Working alongside a talented and collaborative team, you'll contribute to a diverse mix of projects – from eye‑catching campaigns and creative shoots to scroll‑stopping social content, including PDP videos, using a variety of techniques such as high‑end video spec cameras, mobile shooting, and creative editing. You'll craft innovative content that blends creativity with commercial thinking, delivering the most inspiring e‑commerce, creative, and social assets in the industry for our customer. With a creative, strategic, and hands‑on approach, you'll help shape the future of ASOS's visual storytelling.

As a Senior Manager, you will set the standard and vision for video including AI‑enabled content creation across the Creative Studio, partnering closely with Photography, Retouch, Social, PPC, Tech and Marketing. You'll own end‑to‑end delivery for high‑profile projects, and multi‑channel initiatives, driving innovation to elevate craft, speed, and consistency at scale. You will lead Managers and their teams ensuring the function is resourced, measured, and continuously improved.

• Define and communicate the creative strategy for PDP, campaign, homepage, and social video, ensuring consistency of brand identity and storytelling across channels and multiple projects.
• Lead and coach Managers, Seniors, Midweights, and Juniors – building skills, succession plans, and a high‑performance culture.
• Establish and maintain studio excellence: production readiness, equipment standards, safety, and quality controls across all locations.
• Champion cross‑disciplinary collaboration with Photography, Design, Editorial, Social, PPC and Marketing to deliver integrated, on‑brand content.
• Lead best‑in‑class on‑set direction energy, authenticity, and alignment with the ASOS aesthetic, across multiple teams.
• Introduce and scale new workflows, templates, and creative toolchains that improve speed‑to‑market, quality, and cost efficiency.
• Stay ahead of industry trends, actively piloting new techniques and tools (including AI) and rolling out proven innovations to the team.
• Build trusted relationships with senior stakeholders and external partners to elevate output and expand capabilities.
• Embed a feedback culture with structured reviews, retrospectives, and craft development programmes.

• Own delivery of complex, high‑profile projects ensuring creative excellence, brand consistency, and measurable impact.
• Direct, capture, and edit shoots from start to finish, ensuring creative vision is realised and technical standards are met across all stages of production.
• Set annual goals, KPIs, and SLAs for the video function and drive continuous improvement.
• Resource and budget management. Optimise kit spend across productions including software required to action all leadership requests.
• Represent Video at senior level; present strategy, roadmaps, and results to leadership; deputise for the Lead where required.
• Ensure alignment of video and photography through shared direction, lighting standards, and post workflows.
• Design and run test‑and‑learn programmes (formats, lengths, aspect ratios, captions, sound design) to improve performance across channels.
• Own talent strategy with the managers: hiring, onboarding, capability building, and succession across all roles.
• Safeguard legal, ethical, and brand integrity, usage rights, model consent, music/licensing, accessibility, and responsible AI practices.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.

• Build the AI Content Strategy for video: where AI augments ideation, production, post‑production, repurposing, and personalisation – always with clear guardrails.
• Evaluate, pilot, and implement AI‑enabled tools (e.g., auto‑editing and rough cuts, shot selection, smart captions/subtitles, audio clean‑up, colour matching, upscaling, background clean, text‑to‑motion graphics, generative VFX) to improve speed and consistency.
• Define and enforce Responsible AI policies: bias checks, transparency on synthetic elements, rights/consent management, dataset hygiene, and brand safety.
• Organise training and enablement: upskill the studio on AI tools and workflows; maintain playbooks, prompts, and SOPs.
• Drive experimentation: run controlled A/Bs to validate AI‑assisted edits, variations, and localised versions; scale what works.

Skills & Experience (Senior Level)

• Significant experience leading multi‑level creative video teams in fashion/e‑commerce or high‑velocity content environments.
• Proven ability to set creative strategy and translate brand vision into diverse formats (PDP, campaign, homepage, social).
• Advanced expertise in production and post: studio operations, lighting, camera systems, and finishing.
• Mastery of editing and motion tools (DaVinci Resolve, Adobe Premiere Pro, After Effects or similar) and strong understanding of colour pipelines.
• Experience evaluating and deploying AI tools in content creation, with a pragmatic approach to quality, ethics, and ROI.
• Strong commercial acumen: budgeting, vendor management, and resource planning across concurrent productions.
• Excellent stakeholder management and communication skills; confident presenting to leadership and guiding decision‑making.
• Track record of driving operational excellence: KPIs, SLAs, QA standards, and continuous improvement.
• Passion for innovation and craft, with the ability to balance speed, scale, and creative quality.

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.