Wholesale Director EMEA - Maternity Cover

Varley; England; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A contemporary fashion brand is seeking a Wholesale Director EMEA (Maternity Cover) in London. You will oversee the regional wholesale strategy, guiding commercial growth across partners and distributors. The ideal candidate will have a minimum of 10 years of wholesale experience and strong relationships within the contemporary and luxury markets. This hybrid role allows for flexibility and requires leadership skills to manage a sales team effectively. Attractive benefits include employee discounts and healthcare access after 2 years.

Benefits

Employee Purchase Scheme with 50% off

Friend and Family Purchase Scheme with 20% off

Access to Bupa Health care after 2 years

25 Days Holiday

Qualifications

• Minimum 10 years of wholesale experience, including team management.
• Strong network and knowledge of the contemporary and luxury markets across Europe.
• Sales-driven mindset with excellent negotiation skills.

Responsibilities

• Deliver the EMEA wholesale strategy aligned with global commercial objectives.
• Lead seasonal sales planning, including forecasting and budgeting.
• Build and maintain relationships with key buyers.

Skills

Wholesale experience

Sales negotiation

Relationship-building

Analytical skills

Communication skills

Organizational skills

Team management

Tools

Microsoft Office

NuOrder or similar B2B platform

Job description

Who we are

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband‑and‑wife Lara and Ben Mead, we are an international, family‑run business headquartered between London, Los Angeles, and New York. We offer year‑round collections, including knitwear, outerwear, and everyday staples, complemented by active pieces to create an elevated wardrobe for how you live and move. We are defined by the women who wear Varley and exist to instil quiet confidence, creating collections that enhance everything they already are. As women’s lives evolve, so do we.

Job Description

We are looking for a Wholesale Director EMEA (Maternity Cover) to oversee the regional wholesale strategy and drive commercial, profitable growth across wholesale partners, agents and distributors.

Based in London, this role operates from the company’s Carnaby street office / Marlyebone showroom and reports directly to the CEO.

The role is hybrid and based 3 days a week in our Soho office / Marlebone showroom and 2 days working from home outside of market. In market days in the showroom can increase to facilitate customer appointments.

Responsibilities

• Deliver the EMEA wholesale strategy aligned with global commercial objectives.
• Lead seasonal sales planning, including forecasting, budgeting, and achieving revenue targets.
• Build and maintain strong relationships with key buyers, introducing new strategic partners each season.
• Drive market appointments in London and Paris, ensuring clients’ OTB plans are met.
• Drive sell‑in and sell‑out growth across key partners. Being accountable for all forward order and in‑season business.
• Oversee existing 3rd party agents and distributors in the region.
• Focus on new business development identifying opportunities to expand distribution and channel growth.
• Lead, coach, and develop a high‑performing sales team.
• Negotiate contracts, trading terms, and annual agreements.
• Ensure brand consistency, compliance, and alignment across partners.
• Maintain strong awareness of the competitive landscape and communicate market insights internally.
• Conduct weekly business analysis on KPI’s and share performance updates for major accounts and market as a whole.
• Work cross‑functionally with operations, finance, and logistics to ensure a smooth end‑to‑end sales process.
• Negotiate and support commercial activations such as pop‑ups, trainings, and marketing collaborations.
• Represent the company in a positive and supportive manner at all times.

Experience and Skills

• Minimum 10 years of wholesale experience, including team management.
• Strong network and deep knowledge of the contemporary, athlesuire or luxury market across Europe.
• Sales‑driven mindset with excellent negotiation and relationship‑building skills.
• Highly organised, detail‑oriented, and comfortable in a hands‑on environment.
• Excellent communication and relationship‑building skills, able to collaborate effectively with other teams and external partners.
• Team player with the adaptability to thrive in a small, lean structure.
• Strong written and verbal communication skills in English. Other languages a plus.
• Ability to be calm under pressure and meet deadlines.
• Excellent time management skills.
• Strong reporting and analytical skills.
• Highly motivated and proactive, able to work effectively in a fast‑paced environment.
• Proficiency in Microsoft Office.
• Desirable : proficient in NuOrder or similar B2B platform.
• A love of fashion and Varley as a brand and company.
• Flexible to travel.

Benefits

• Employee Purchase Scheme with 50% off for employees.
• Friend and Family Purchase Scheme with 20% off.
• Access to Bupa Health care after 2 years.
• 25 Days Holiday.

Our People

We think of ourselves as an international family‑run business that embodies our founders’ commitment to creating timeless collections for the modern woman. What started as a company of two, has grown into a close‑knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community.

Split across the UK and USA, our team is 85% female, making us proud to be a brand for women, by women.

We are guided by two core beliefs : the pursuit of quality in everything we do and looking after one another. Everything else should take care of itself.

Company Values

We are the sum of many parts.

We may have two founders but we are the sum of many parts. The journey is just as important as the destination. We look after one another. We promote diversity and inclusivity as central parts of the culture we are building. We are less when we don’t include everyone. Our successes and our failures we make as a team not as individuals.

We pursue quality in everything we do.

We should chase perfection in everything we do. Growth is a result of improvements to every aspects of what we do, not just reliant on an individual or department. We grow together.

We embrace possibility and push boundaries.

We believe that there are no limits to what we can achieve. We encourage innovative thinking, pushing boundaries, and embracing new possibilities. We constantly challenge ourselves to think beyond the ordinary and create extraordinary outcomes.

Data‑driven decisions and purposeful actions.

We base our decisions and actions on data and reason, not on hope. We prioritize and justify our choices through thoughtful analysis. We think before we act, understanding the impact of our actions.

Our brand is timeless and valuable.

Our brand is our most valuable asset, and we treat it with the utmost respect. We recognize that our brand will outlive us and strive to enhance its value through everything we do. We prioritize long‑term growth over short‑term gains, ensuring the longevity of our brand's reputation.

We never compromise our product.

We believer the best form of marketing is to make better product. Let word of mouth be the most powerful marketing channel. Constantly improve, however marginal a gain. Our product is defined by the quality not price.

We respect and exceed customer expectations.

We deeply appreciate and value those who choose to consume our brand. We consistently strive to surpass their expectations in every interaction. Our goal is to transform customers into passionate advocates who enthusiastically share their positive experiences with others.

We choose partners who reflect our values.

We view our suppliers, service providers, and stockists as partners, not mere business relationships. We carefully select partners who align with our values and standards. We understand that the company we keep reflects our brand's integrity and reputation.

We grow our brand by empowering others.

We understand that the way we present information is just as crucial as the information itself. We focus not only on what we do but also on how our actions positively impact others. We aim to empower and support those around us, fostering growth and creating meaningful connections.

Responsibility is at the core of everything we do.

We believe that responsibility is as fundamental as the fit of a garment. We prioritize ethical practices and sustainability in all aspects of our business. We are accountable for our actions and strive to make a positive impact on our environment and communities.

Kindness is our guiding principle.

We prioritize treating others with respect, empathy, and understanding. We believe kindness creates a positive work environment and fosters strong relationships with our team members, partners, and customers.