Web/Digital Specialist I

Sabre; Richmond; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A leading technology company is seeking a Web / Digital Specialist I based in Richmond, UK, to optimize the performance and usability of their global website. The role involves managing website operations, analyzing data for performance improvements, and supporting digital marketing campaigns. Ideal candidates will have strong experience with WordPress and website analytics. They should demonstrate an understanding of UX principles, showcasing strong attention to detail while handling multiple tasks efficiently.

Qualifications

• Strong experience with WordPress or similar component‑based CMS platforms.
• Excellent understanding of GA4, website analytics, and performance measurement.
• Comfortable interpreting data and turning it into practical recommendations.
• Understanding of UX principles and user journey optimisation.

Responsibilities

• Build and publish pages using pre-defined WordPress components.
• Analyse website performance and provide actionable recommendations.
• Design, run, and evaluate A/B tests on landing pages.
• Manage tickets and collaborate with external web agencies.

Skills

Experience with WordPress

Website analytics understanding

Data interpretation skills

Understanding of UX principles

Attention to detail

Experience with landing pages

Tools

Google Analytics 4

Hotjar

GTM (Google Tag Manager)

Job description

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel.

Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

Simply put, we connect people with moments that matter.

London (Richmond) based role - 3 days per week in the office

Job Description: Web / Digital Specialist I

Role Purpose

The Web/Digital Specialist is responsible for improving the performance, usability, and effectiveness of Sabre’s global website. This role blends customer journey insight, information architecture, analytics, SEO, and governance to help us continually improve content effectiveness, site performance, and the overall user journey.

Working closely with our Lead Web Designer and our external web development agency, this person acts as the operational owner of the website day‑to‑day. They ensure our component‑based WordPress experience is maintained, optimised, and aligned with business and brand goals.

The majority of the role is focused on optimising the website experience, with additional responsibilities to include analysis of paid media and e‑mail to ensure continuity and effectiveness from acquisition channels to on‑site engagement.

Key Responsibilities

1. Website Operations & Content Management

• Build and publish pages using pre‑defined WordPress components and templates
• Maintain and update existing content to ensure accuracy and consistency
• Execute content changes for marketing campaigns, product launches, and brand initiatives
• QA changes made by internal teams or the agency to ensure quality, consistency, and accessibility
• Manage website governance processes (taxonomy, redirects, link hygiene, components usage, compliance)

2. Analytics, Insight & Performance Monitoring

• Analyse website performance to identify which channels, formats and creatives drive the strongest on‑site engagement – providing actionable recommendations to the campaign team
• Conduct behaviour analysis (scroll depth, navigation paths, search usage, heatmaps) and identify UX and content improvements
• Work with paid media partners/agencies to ensure tracking, UTMs, and measurement frameworks are correctly implemented.
• Partner with the Lead Web Designer to prioritise optimisations backed by insight

3. Experience Optimisation & Experimentation

• Design, run and evaluate A/B tests or multivariate experiments on landing pages, content variants, UX flows.
• Monitor site performance (including Core Web Vitals, page speed) and work with the agency to address issues.
• Support technical SEO fundamentals (redirects, schema, site health) in collaboration with the agency.

4. Creative & Marketing Support

• Using brand templates, produce/adapt visual assets (banners, graphics) and landing pages in support of campaigns.
• Ensure that digital campaign landing pages are aligned to brand, responsive and optimised for performance.
• Embed tracking and tagging structure for paid marketing and assist marketing teams with web­-related tasks.

5. Technical Operations & Vendor Collaboration

• Liaise with the external web agency for new component builds, template updates, script integrations or advanced technical changes.
• Manage tickets, requirements, and small‑scope briefs
• Oversee implementations like script updates, tracking tools, and minor integrations (no coding required)
• Maintain documentation and support internal teams with training on component usage

Skills & Experience

Must Have

• Strong experience with WordPress or similar component‑based CMS platforms
• Excellent understanding of GA4, website analytics, and performance measurement
• Comfortable interpreting data and turning it into practical recommendations
• Understanding of UX principles and user journey optimisation
• Strong attention to detail and consistency
• Ability to manage multiple requests from marketing and product teams
• Experience supporting landing pages or digital campaigns

Desirable (Not Required)

• Experience with tools like Hotjar, Clarity, or similar
• Familiarity with GTM tagging (template‑based, not custom coding)
• Experience with SEO fundamentals
• Experience working with web agencies or vendors
• Familiarity with HTML/CSS JavaScript
• Knowledge of paid advertising channels such as LinkedIn, YouTube and programme display

What this role is – and what it isn’t

This role is: the hands‑on digital experience operator, optimising the website, supporting marketing campaigns, measuring and improving performance, collaborating cross‑functionally.
This role is not: a full‑stack web developer or heavy coder, nor is it purely a designer role. It is not focused exclusively on backend architecture or advanced software engineering.

Why you’ll matter

With our website function shifting to a highly engaging, brand‑driven experience, this role ensures that we don’t lose agility, measurement and optimisation. You’ll make sure we drive continuous improvement – based on analysis and insight, helping campaign teams deliver highly effective campaigns and ensuring we keep raising the bar on digital experience.

We will give careful consideration to your application and review your details against the position criteria. You will receive separate notification as your application progresses. Please note that only candidates who meet the minimum criteria for the role will proceed in the selection process.