Wealth Management - Marketing Campaigns Manager (Associate) - London

Goldman Sachs Group, Inc.; City Of London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A global investment banking firm is seeking a proactive and analytical Campaigns Manager for its London office. The role involves managing digital marketing acquisition campaigns, optimizing performance across channels, and collaborating with creative agencies. Ideal candidates will have over 4 years of experience in performance marketing, a proven track record of successful campaigns, and strong analytical and communication skills. The company offers competitive benefits including generous vacation policies and wellness programs.

Benefits

Generous vacation entitlements

On-site fitness centers

Medical advocacy service

Qualifications

• 4+ years of experience in B2C or agency performance marketing.
• Experience managing multi-million marketing budgets and campaigns.
• Proven track record of executing successful acquisition campaigns.

Responsibilities

• Manage and monitor acquisition campaigns across digital marketing channels.
• Collaborate with creative and media agencies for advertising campaigns.
• Optimize paid marketing channels for customer acquisition.

Skills

Analytical skills

Creativity

Digital marketing

Acquisition marketing

Communication skills

Job description

Marcus by Goldman Sachs - Marketing Campaigns Manager (Associate) - London

Job Description

THE ROLE

We're seeking a proactive, curious, analytical, and highly motivated Campaigns Manager to join the Marketing team in our London office. This role will be responsible for managing and monitoring acquisition campaigns across digital marketing channels to meet the evolving needs of the business. We are looking for someone that can combine creativity with analytical rigour to create best in class marketing campaigns that deliver measurable performance. The successful candidate will be tasked with unlocking the best formula for growth through optimisation of existing and new paid media activity.

RESPONSIBILITIES:

• Day-to-day management of advertising campaigns through effective partnership with the creative and media agencies
• Create, monitor, and optimise marketing campaigns around key product and category moments to meet business and commercial targets
• Support the Acquisition lead with the management of Paid Search, Aggregators, Display and other paid marketing channels.
• Work with aggregator partners to identify opportunities to optimise performance, value, and scale.
• Build a strong working relationship with the research, analytics, and MI leads to improve marketing analytics and reporting dashboards.
• Leverage data-driven insights to monitor campaign performance and maximise conversions.
• Collaborate with members of the marketing team to ensure paid amplification of marketing content when necessary.
• Work with creative agencies or internal design teams to create marketing assets for paid media campaigns that align to key audience insights and brand guidelines.
• Implement agreed test and learn strategies that help business to drive decisions throughout the customer application funnel.
• Stay ahead of the latest trends in paid media, including new tools, platforms, and tactics.
• Produce and present regular performance marketing updates for BAU and Campaign activity.
• Ensure all media invoices are correct and future costs are accurately forecasted.

EXPERIENCE AND SKILLS:

• Experience of supporting the delivery of multi-£m marketing budgets & campaigns
• 4+ years working in a B2C or agency performance marketing/paid media function.
• Strong acquisition marketing skills, using multiple channels to effectively acquire customers.
• Ability to partner cross functionally towards enterprise level objectives; and to effectively manage and develop partnerships with marketing agencies.
• Track record of executing successful acquisition campaigns to drive customer and account growth
• Clear communicator who can effectively speak in technology, marketing and experience terms

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

• Locations London, Greater London, England, United Kingdom

Healthcare & Medical Services

We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.

Financial Wellness & Retirement

We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.

Health

We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also provide state-of-the-art on-site health centers in certain offices.

Fitness

To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre‑approved amount).

We offer on-site child care centers that provide full-time and emergency back‑up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.

Benefits at Goldman Sachs

Read more about the full suite of class‑leading benefits our firm has to offer.

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