Urban Outfitters Performance Marketing Assistant

URBN; City Of London; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading fashion retailer in London is seeking a motivated Performance Marketing Assistant to support growth in European markets, particularly Germany. The ideal candidate will assist with SEO, Paid Social, and Paid Search while collaborating closely with different teams. This position offers a chance to grow in the dynamic field of digital marketing while enjoying various employee perks including discounts and a flexible work environment.

Benefits

Flexible start and finish times

Employees Assistance program

Up to 40% off at all URBN Brands!

One paid day to volunteer or fundraise

Cycle to work scheme

Structured support for learning and development

Qualifications

• Experience in Digital Marketing is desirable.
• Strong understanding of the online retail landscape.
• Ability to interpret performance metrics and deliver actionable insights.

Responsibilities

• Support growth in European territories, particularly Germany.
• Help channel managers deliver best-in-class performance marketing.
• Conduct ad hoc competitor and market analysis.

Skills

Digital Marketing experience

Passion for fashion

Excellent collaboration skills

Data-driven mindset

Job description

About Us

Urban Outfitters started out as a single boutique in the 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we've become a destination for emerging design, unexpected styling, One‑Of‑A‑Kind vintage and homeware that makes you want to hit the share button.

We speak to a social community of over 10 million forward‑thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.

We are always excited to bring new talent into the room, especially if you share our values:

• Progressive – we move with the mood
• Creative – we champion limitless minds
• Inclusive – we open our platforms to all communities
• Responsible – we work to reduce our impact on the environment
• Compassionate – we care for each other beyond the 9 to 5

Sound like you? Why not join us?

Role Summary

We are looking for a motivated and curious Performance Marketing Assistant to join the Urban Outfitters EU Marketing team. This role is ideal for someone who wants broad exposure across performance channels while supporting growth of international markets. You will split your time between two core areas: supporting growth in our European territories, with a particular focus on Germany, and helping our channel managers deliver best‑in‑class performance marketing across SEO, Paid Social, Paid Search, and Influencers.

This role sits within a fast‑paced, collaborative team where you will work closely with trading, brand, creative, and our external agency partners.

What You'll Be Doing

1. Performance Marketing

SEO

• Collate seasonal divisional product priorities and work with our agency to turn these into commercial keyword recommendations for the copywriting team
• Support our digital PR programme through link building coordination and performance tracking
• Work with the Brand team and our SEO agency to maintain and optimise on‑site copy

Paid Social

• Support day‑to‑day agency management, including briefing, campaign setup checks, and performance analysis
• Contribute to the internal creative briefing process
• Analyse performance across all social channels, identifying trends and learnings
• Assist in building reports and presentations for senior stakeholders

Paid Search

• Ensure ad copy remains accurate, up‑to‑date, and aligned with brand tone of voice
• Brief promo messaging for Ad Copy and Site links

Influencer and Affiliate

• Support gifting processes and communication with partners
• Assist with coordination of influencer and affiliate activity as needed

2. International Trading Support

• Work with the Germany Trading Manager to translate trading opportunities into performance marketing actions
• Provide regular reporting, insights, and status updates to support the delivery of these actions
• Help in identifying further opportunities across DE, FR, IT, and ES that can support demand growth outside the UK

3. Additional Responsibilities

• Conduct ad hoc competitor and market analysis
• Pull and organise daily channel spend data
• Support team members on calls with external agencies
• Assist the team with regular trade reporting

What You'll Need

• Experience in Digital Marketing is desirable, however someone with enthusiasm, a proactive attitude, and a genuine thirst to learn and grow in the dynamic field of digital marketing is a must.
• Industry Knowledge – Passion for fashion and a strong understanding of the online retail landscape.
• Communication Skills – Excellent collaboration skills to work with internal teams and external agencies effectively.
• Analytical Skills – Data‑driven mindset with the ability to interpret performance metrics and deliver actionable insights.

The Perks

• Work‑life balance:
  • Flexible start and finish times
  • Bring your dog to work
• Wellbeing:
  • Employees Assistance program to support with mental, physical and financial health
  • Fully equipped free gym and on‑site wellness room in Brick Lane and 50% discount of external gym memberships
  • Private Medical Insurance
• Employee Discount:
  • Up to 40% off at all URBN Brands!
• Community:
  • One paid day to either volunteer or fundraise for a charity of your choice
• Travel:
  • Cycle to work scheme, season ticket loan
• Continued Development:
  • We offer structured support within the business alongside continued learning and development

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.