Urban Outfitters Junior Copywriter

Urban Outfitters; Greater London; On-site; GBP 28,000 - 35,000; Full time

Job summary

A creative fashion retailer in London is seeking a Junior Brand Copywriter to join their Creative Marketing team. This role involves crafting engaging copy for various channels, adhering to brand guidelines, and supporting campaigns. Ideal candidates should be highly motivated, with excellent writing skills and a solid understanding of Gen Z cultural trends. The position offers flexibility and a supportive work environment that encourages creativity and individual expression.

Benefits

Flexible start and finish times

Bring your dog to work

Employee Assistance program

Fully equipped free gym

Private Medical Insurance

Up to 40% discount at URBN Brands

Paid day for charity volunteer

Cycle to work scheme

Continued learning and development support

Qualifications

• Strong awareness of the Urban Outfitters customer.
• Ability to liaise with various teams at the head office in London.
• High level of motivation and creativity.

Responsibilities

• Write customer-facing copy for Urban Outfitters EU channels.
• Own on-site editorial content including weekly blog posts.
• Deliver against reactive copy requests.
• Regularly seek opportunities to improve UO's copy.
• Support Senior Brand Copywriter with campaign insights.

Skills

Excellent writing skills

Attention to detail

Commercial understanding

Confident communicator

Time management

Creativity

Adaptability to trends

Job description

About Us

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.

We are always excited to bring new talent into the room, especiallyifyoushare our values:

Progressive — we move with the moodCreative — we champion limitless mindsInclusive — we open our platforms to all communitiesResponsible — we work to reduce our impact on the environmentCompassionate — we care for each other beyond the 9 to 5

Sound like you, why not join us?

Role Summary

Working alongside the Senior Brand Copywriter, the Junior Brand Copywriter is a vital part of the Creative Marketing team. Leading our commercial and editorial copy output across all channels, they will craft engaging storytelling and customer-facing copy across women’s, men’s and home that delivers against our business goals. They will be responsible for executing the tone of voice guidelines to create original and imaginative content ideas that celebrate individuality and self-expression.

The ideal candidate should be a highly-motivated creative writer who feels at-home in a fast-paced business and understands the Gen Z cultural landscape.

What You'll Be Doing

• Responsible for executing and protecting the Urban Outfitters brand identity by adhering to our Tone Of Voice guidelines as set by the Senior Brand Copywriter
• Write customer facing copy for Urban Outfitters EU channels including, but not limited to: website, emails, retail, push notifications & social (paid + organic), ensuring deadlines are met
• Own on-site editorial content including weekly blog posts that deliver brand and SEO KPIs
• Deliver against reactive copy requests and ensure timely communication with wider departments including graphics, operations, social, digital and retail teams
• Owner of community management for all Urban Outfitters EU channels
• Regularly seek opportunities to improve UO’s copy by staying on top of Gen Z and Gen Alpha cultural shifts and trends, and share competitor content & campaigns
• Support Senior Brand Copywriter with campaign insights, research and creative concepting for marketing campaigns and content series

What You'll Need

• Excellent writing skills with acute attention to detail
• A strong awareness of the UO customer and desire to immerse yourself in their world
• A commercial understanding of how to apply creative thinking to business problems
• A confident communicator and ability to liaise with a variety of teams at our head office in London
• Excellent time management - independently organise your own workload in a fast-paced environment
• High level of creativity and motivation
• The ability to adapt quickly and creatively to industry trends
• Understanding of UO’s brand values and positioning in the market

The Perks

• Work-life balance:
  • Flexible start and finish times
  • Bring your dog to work
  \>Wellbeing:
  • Employees Assistance program to support with mental,physicaland financial health
  • Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
  • Private Medical Insurance
• Employee Discount:
  • Up to 40% off at allURBN Brands!
• Community:
  • One paid day to either volunteer or fundraise for a charity of your choice
• Travel:
  • Cycle to work scheme, season ticket loan
• Continued Development:
  • We offer structured support within the business alongside continued learning and development

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.