Trade Marketing Specialist

Henkel AG & Co. KGaA; Hemel Hempstead; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading global consumer goods company seeks a Trade Marketing Specialist in Hemel Hempstead. In this role, you will develop shopper marketing programs, coordinate promotional activities, and ensure brand consistency across channels. You will collaborate with sales teams to optimize strategies and evaluate activation effectiveness, making a significant impact on organizational success.

Responsibilities

• Develop and implement shopper marketing programs.
• Adapt and design POS materials for in-store and online.
• Collaborate with Media & PR Manager for campaigns.
• Execute in-store activations and ensure promotional plan implementation.
• Support sales in developing joint business plans.
• Evaluate shopper activation effectiveness and optimize ROI.
• Maintain brand consistency across channels.
• Brief and coordinate with merchandisers.
• Monitor in-store competitor activity.
• Recommend promotion mechanics to sales team.
• Lead promo calendar management.
• Organize trade shows and customer events.
• Manage BTL budget planning and reporting.

Job description

About this Position

Join us as a Trade Marketing Specialist and get the opportunity to become a game changer to our team, working alongside professionals from diverse backgrounds to achieve common goals and drive organisational success. This is how you can dare to make an impact:

What you´ll do

• Develop and implement shopper marketing programs tailored to key retailers and channels, ensuring alignment with brand and business objectives.
• Adapt and design POS materials for in-store and online environments, including toolkit creation.
• Collaborate with Media & PR Manager to deliver integrated 360° campaigns that maximize shopper engagement.
• Execute in-store activations and ensure flawless implementation of promotional plans.
• Support sales and category teams in developing joint business plans and retailer-specific strategies.
• Evaluate shopper activation effectiveness, track KPIs, and optimize ROI for continuous improvement.
• Maintain brand consistency at the point of purchase across all channels.
• Brief and coordinate with merchandisers to ensure execution excellence.
• Monitor competitor activity in-store and provide actionable insights.
• Recommend promotion mechanics per category and channel to the sales team.
• Lead promo calendar management for each channel and category.
• Organize and lead trade shows and customer events, ensuring impactful brand presence.
• Manage BTL budget planning and reporting, ensuring cost efficiency and transparency.