Technical Engagement Marketing Manager

OpenTable; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A global dining engagement company in Greater London seeks a Technical Engagement Marketing Manager to implement innovative email marketing strategies. The role involves crafting dynamic emails, collaborating with various teams, analyzing campaign performance, and utilizing email automation tools. The ideal candidate has 5-7 years of technical experience, a solid understanding of email best practices, and strong skills in SQL, HTML, and CSS. Join us and contribute to impactful global marketing efforts!

Benefits

Work from (almost) anywhere for up to 20 days per year

Company-paid therapy sessions

5 weeks paid vacation

Private health & dental insurance

Discounted gym membership

Free lunch 2 days per week

Qualifications

• 5-7 years of strong technical experience with email service providers.
• Ability to fix bugs and troubleshoot technical issues.
• Proven aptitude for creative problem solving.

Responsibilities

• Plan, build, and execute email marketing campaigns and automation workflows.
• Develop dynamic and personalized email templates using HTML / CSS.
• Analyze campaign performance metrics and provide actionable insights.

Skills

Technical experience with ESPs

Knowledge of SQL, HTML, and CSS

Experience in email marketing best practices

Proficient in dynamic content

Education

BSc / BA in Computer Science or related field

Tools

MessageGears

Job description

The Position

We are seeking a highly organized technically minded self-starter to join our Global Engagement team as a Technical Engagement Marketing Manager. This role focuses on implementing and executing lifecycle and automated email marketing strategies across international markets using an array of email marketing tools.

The ideal candidate is both technically capable and creatively attunedable to build responsive dynamic emails collaborate closely with brand design product analytics and engineering teams. Staying on top of cutting edge email marketing best practices and a make-it-work mentality are key to success. If youre curious about restaurant and dining culture and want to contribute to impactful global campaigns wed love to hear from you.

Responsibilities

• Plan build and execute email marketing campaigns and automation workflows across the customer journey (acquisition onboarding retention re-engagement)
• Develop dynamic and personalised email templates using HTML / CSS and scripting logic (e.g. Liquid AMPscript)
• Build and manage data tables and extensions to support campaign targeting personalisation and reporting ensuring data structure scalability and accuracy
• Architect and build automated relevant life-cycle campaigns and event-based triggers in our ESP (MessageGears)
• Write and optimize SQL queries to extract performance insights from marketing and customer data
• Serve as the technical subject matter expert on MessageGearsdriving improvements in campaign performance platform capabilities and integration with internal systems
• Use email-automation dynamic content data extensions and content libraries to help the team build and send relevant campaigns more efficiently
• Work closely with our designers to build responsive emails for our customer journeys
• Conduct A / B testing on subject lines email content and send times to continuously optimise performance
• Analyse campaign performance metrics (open rate CTR conversion etc.) and translate insights into actionable recommendations
• Maintain a centralized Google Sheets-based campaign calendar including forecasting scheduling and audience size prediction to support planning and stakeholder visibility across teams
• Be on top of email marketing best-practices and industry trends bring fresh and innovative ideas to the team
• Build and maintain a rapport with cross-functional teams including data analytics team data science product and tech teams brand design and the local marketing teams
• Create landing pages for our email campaigns
• Mentor junior team members and champion operational excellence in campaign execution QA testing and documentation

Please apply if

• 5-7 years of strong technical experience with ESPs relational tables and dynamic content (MessageGears a plus but not required)
• Significant knowledge and experience with automating email campaigns triggered campaigns and drip streams with an ESP Platform
• Knowledge with SQL HTML and CSS including responsive design (NET XML JSON JQuery PHP or AMPScript a plus but not required)
• BSc / BA in Computer Science Information Technology Web Programming or related field; or equivalent experience with demonstrated proficiency is an asset
• Ability to fix bugs and troubleshoot technical issues
• Proficient knowledge in email marketing deliverability best practices
• Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals
• Ability to work both independently and as part of a team in a fast-paced entrepreneurial environment
• Proven aptitude for creative problem solving with a strong attention to detail
• Self-motivating and capable of handling multiple projects at the same time with minimal oversight

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being :
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Generous paid vacation time off for your birthday
• Paid volunteer time
• Focus on your career growth :
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learning
• Travel Discounts
• Employee Resource Groups
• 5 weeks paid vacation
• Private health & dental insurance
• Income protection and life assurance
• Employee Assistance Program - including 24 / 7 GP & free legal advice
• Pension plan contributions
• Discounted gym membership
• Bike2Work
• Season ticket loan
• Social events & Thursday happy hours
• Free lunch 2 days per week

Work Environment & Flexibility

At OpenTable we pride ourselves on fostering a global and dynamic work environment. As a team member with us you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours there will be instances where you are expected to manage communications - via calls Slack messages or emails - outside of regular working hours to effectively collaborate with international colleagues respond to restaurant partners and / or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

Were committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table so were building a team as dynamic as the diners and restaurants we serveand fostering a culture where everyone feels welcome to be themselves.

If you need adjustments during the application or interview process or on the job were here to support you. Please reach out to your recruiter to request any accommodations.