Strategy Manager

Michael Page (UK); City Of London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading financial services firm in London is seeking a Strategy Manager to shape their customer marketing strategy. This role focuses on aligning brand strategy and customer propositions, ensuring they resonate with diverse customer groups. The ideal candidate has proven experience in customer strategy and brand management, with strong communication and strategic thinking skills. A competitive compensation package is offered.

Benefits

Competitive compensation

Qualifications

• Proven experience in customer strategy, propositions, or brand strategy.
• Strong ability to translate brand insight into actionable customer strategies.
• Experience working with cross-functional marketing or proposition teams.
• Excellent communication and influencing skills.
• Strategic thinker with the ability to simplify complex ideas.

Responsibilities

• Shape customer propositions by applying a strong understanding of the brand.
• Ensure positioning resonates with different customer groups.
• Manage and deliver the brand strategy for customers.

Skills

Customer strategy

Brand strategy

Communication skills

Strategic thinking

Job description

Overview

This role will shape the customer marketing strategy for their propositions. Exciting, high growth consumer finance business.

About Our Client

The client are a high growth, customer-centric financial services firm who are growing their customer strategy and proposition function. They are looking to hire a Strategy Manager who will be central in shaping and guiding how the business delivers for customers at a strategic level. This role will focus on the "what" ensuring the brand strategy and customer propositions are aligned and meaningful.

Job Description

Key responsibilities of the strategy manager:

The role will support two core areas:

1. Customer Propositions & Positioning

   • Shape customer propositions by applying a strong understanding of the brand.
   • Ensure positioning resonates with different customer groups.
   • Use insight to refine propositions and customer experiences over time.

2. Brand Strategy (Customer Focus)

   • Manage and deliver the brand strategy for customers.
   • Bring the brand to life in a way that helps customers understand and connect with it.
   • Use insights from brand activations to evolve how the brand is positioned.

What this role is not:

This is not a traditional Brand Manager role. It will not:

• Create new brands or branding.
• Own brand guidelines, governance, or design systems.
• Work across multiple brands.

Instead, the focus is on using brand strategy and customer insight to guide Marketing, Propositions & Customer Strategy.

The Successful Applicant

The successful candidate:

• Proven experience in customer strategy, propositions, or brand strategy.
• Strong ability to translate brand insight into actionable customer strategies.
• Experience working with cross-functional marketing or proposition teams.
• Excellent communication and influencing skills.
• Strategic thinker with the ability to simplify complex ideas.

What's on Offer

Competitive