Strategic Marketing Operations Manager

Itas Solutions; Mold; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading technology firm in Mold is seeking a Strategic Marketing Operations Manager to lead the marketing function. This role involves developing campaigns, managing the marketing team, and ensuring brand consistency. Ideal candidates will have experience in marketing leadership, a strong grasp of B2B demand generation, and proficiency in marketing tools. The position offers a competitive salary and supports hybrid working.

Benefits

23 days holiday (increasing to 26 days)

Training and career development

Company pension

Flexible schedule

Wellness programmes

Qualifications

• Proven experience as a marketing leader.
• Strong understanding of ICP and brand strategies.
• Proficient in CRM and marketing automation tools.

Responsibilities

• Lead and manage the marketing function.
• Develop and execute marketing plans.
• Ensure brand and messaging consistency.

Skills

Leadership and team management

Analytical skills

B2B demand generation

Communication skills

Tools

HubSpot

Marketo

Salesforce

Microsoft Excel

Job description

About itas

Itas in on a mission to deliver the perfect solution for their customers to empower them and give them the freedom to do what they do best. Trusted by our customers for over 20 years, itas has been built on referrals from customers and IT professionals that love the expert yet personal service we offer.

Role Purpose

To lead and manage the marketing function at itas, balancing strategic direction with operational excellence. This role is accountable for building and executing marketing plans that drive demand, strengthen brand positioning, and support revenue growth.

The Strategic Marketing Operations Manager will own the development and refinement of our Ideal Customer Profile (ICP), oversee brand and messaging consistency, and ensure all marketing activity is aligned to business goals. They will also manage the marketing team, coaching and developing individuals while ensuring campaign delivery, process efficiency, and measurable outcomes.

Key Job Functions

• Team Leadership & Development
  • Manage, mentor, and develop the marketing team through regular 1-to-1s, coaching, and reviews
  • Create a culture of collaboration, accountability, and continuous learning
• Brand & Market Positioning
  • Own the itas brand strategy, ensuring consistent messaging, tone, and visual identity
  • Define and refine the Ideal Customer Profile (ICP) and ensure campaigns are aligned to target markets
  • Champion customer insights to shape positioning, campaigns, and product messaging
• Strategy & Planning
  • Partner with senior leadership to set marketing strategy in line with business growth objectives
  • Translate strategic priorities into actionable marketing plans and campaigns
  • Forecast marketing contribution to pipeline and report on performance to stakeholders
• Operations & Execution
  • Oversee campaign planning, execution, and performance measurement across all channels
  • Manage demand generation processes including lead scoring, handoff to sales, and closed-loop reporting
  • Evaluate and implement marketing technology solutions to improve performance and scalability
  • Own reporting on key marketing metrics (MQLs, SQLs, pipeline contribution, ROI)
• Collaboration & Growth
  • Work closely with sales to ensure alignment on ICP, messaging, and pipeline goals
  • Collaborate with product and services teams to ensure customer feedback informs strategy
  • Build and manage relationships with partners, agencies, and vendors to expand reach and effectiveness

Requirements

Knowledge of:

• Proven experience in a marketing leadership role (e.g. Marketing Manager, Marketing Operations Manager, or similar)
• Strong understanding of ICP development, market segmentation, and positioning strategies
• Experience managing brand strategy and ensuring consistent execution across channels
• Knowledge of B2B demand generation tactics (digital, events, ABM, partnerships)
• Proficiency with CRM and marketing automation tools (HubSpot, Marketo, Salesforce, or similar)
• Familiarity with pipeline metrics, attribution models, and ROI analysis
• Experience of Sage product suite particularly Sage 50, Sage Intacct, or Sage 200 desirable

In addition, you should also have:

• Excellent leadership and team management skills
• Strong analytical and organisational skills
• Ability to balance strategic planning with hands-on operational delivery
• Excellent written, verbal, and presentation skills
• Ability to coach team members and create a culture of accountability and innovation
• High attention to detail and ability to maintain brand integrity across touchpoints
• Proficiency with Microsoft product suite including Excel, Word & Outlook

Role Requirements

• Clean driving license preferable
• Commutable to Mold, Flintshire
• Remote workers can be considered dependant on experience

What do we offer?

• 23 days holiday (increasing to 26 days) plus bank holidays.
• Additional leave, including Birthday Day off, Personal Day and time off for Volunteering.
• Training and career development plan
• Competitive salary
• Amazing Work Environment
• Casual dress
• Company events
• Company pension
• Employee discount scheme
• Flexible schedule
• Life insurance
• Sick pay
• Wellness programmes
• Hybrid Working