Strategic Customer Engagement Lead: Demand & Prioritisation

HSBC Global Services Limited; Birmingham; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global banking firm is looking for a Customer Engagement Demand and Prioritisation Lead in Birmingham. This hybrid role involves overseeing engagement demand, leading cross-functional teams, and developing strategies to improve customer relationships. Ideal candidates will have extensive CRM and lifecycle marketing experience, particularly within financial services. Key responsibilities include driving campaigns and collaborating with product teams to enhance customer satisfaction and retention through data-driven insights.

Benefits

Private healthcare

Enhanced maternity and adoption pay

Contributory pension scheme

Qualifications

• Extensive experience in lifecycle marketing, customer strategy, or CRM role, ideally within financial services.
• Understanding of commercial banking products and customer needs across SME, mid-market, and corporate segments.
• A track record of running data-driven campaigns and lifecycle engagement.

Responsibilities

• Lead a cross-functional team to develop campaigns in an omnichannel environment.
• Collaborate with product teams and relationship managers to drive cross-sell of banking products.
• Integrate customer insights into ongoing engagement strategies.

Skills

Lifecycle marketing

CRM expertise

Analytical skills

Data-driven campaigns

Tools

Salesforce

Adobe Campaign

Marketo

Pega CDH

Job description

A leading global banking firm is looking for a Customer Engagement Demand and Prioritisation Lead in Birmingham. This hybrid role involves overseeing engagement demand, leading cross-functional teams, and developing strategies to improve customer relationships. Ideal candidates will have extensive CRM and lifecycle marketing experience, particularly within financial services. Key responsibilities include driving campaigns and collaborating with product teams to enhance customer satisfaction and retention through data-driven insights.