Social Media & Publishing Executive

Tesco UK; Welwyn Garden City; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading retail company in the United Kingdom is seeking a Social Media Manager to lead social media strategies and engage with audiences across multiple platforms. The ideal candidate will have a strong background in social media and influencer marketing, focusing on creative content production and effective trend analysis. This role offers flexible working arrangements with 60% on-site collaboration and opportunities for professional growth.

Qualifications

• Strong background in content marketing across social media and influencer marketing.
• Experience in social listening, reporting, and trend analysis.
• Understanding of retail customer behaviour.

Responsibilities

• Manage the planning and execution of social media content.
• Conduct community management on social media posts.
• Assess customer behaviour insights to build content plans.

Skills

Content marketing

Social media management

Influencer marketing

Analytics and performance measurement

Trend analysis

Job description

This role offers an exciting opportunity to join an innovative, fast-paced team shaping how Tesco connects with millions of customers.

You’ll lead the creation and delivery of world-class social media strategies across paid and organic channels, influencer partnerships, and digital activations that bring Tesco’s marketing campaigns to life. From proactive and reactive content to tapping into cultural trends, you’ll ensure Tesco stays relevant and engaging across all platforms.

The role requires strong stakeholder management and collaboration, working cross-functionally with internal teams, influencer talent, multiple agencies, and affiliate partners. You’ll be hands‑on across all major social platforms, driving impactful campaigns and always‑on content.

As this position is heavily focused on food content, a passion for high‑quality production and creative storytelling is highly desirable.

Responsibilities

• Manage the planning, briefing, development, production & execution of paid and organic social media content including pro‑active and reactive content
• Reactive community management on all generated & dark posted content
• Schedule and/or deploy social media posts across all platforms: Facebook, TikTok, Instagram, YouTube, Pinterest, Snapchat etc
• Setting clear measures and KPIs for activity to make sure we’re constantly improving, and to show the impact and efficiency of our activity
• Assessing customer behaviour research, insights & trends, and work with creative and media agencies to build an appropriate content plan
• Assessing organic and paid media plans and recommendations in line with brief objectives and platform opportunities
• Providing ongoing analysis, key insights and recommendations to optimise the performance of social media and streamline ways of working
• Working with other departments and peers around key campaigns to make sure our messages are consistent across multiple channels and relevant to the wider business & customer needs
• Continuously updating the team on planned activities, results, competitor activity and test & learn opportunities.
• Building strong relationship with our agency partners, social media platforms and Influencers, managing the day‑to‑day relationship with our creative and media agencies
• Following our Business Code of Conduct and always acting with integrity and due diligence

Qualifications

• Strong background in content marketing, especially across social media and influencer marketing
• Experience in social listening, reporting, and trend analysis
• Understanding of retail customer behaviour and how it evolves
• Up‑to‑date knowledge of social media trends and platform developments
• Ability to critically review creative content and tailor it for maximum impact
• Experience with KPIs, analytics, and performance measurement

You might know us as a supermarket, technology company or even for our award‑winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.