Social Media Marketing Manager

Adecco; England; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading staffing solutions company in the UK seeks a Marketing Specialist to manage social and digital strategies. The role involves developing integrated marketing plans, managing stakeholder relationships, and analyzing content performance. Candidates should have a Bachelor's degree in a related field and experience in campaign planning and execution. The position offers a supportive and inclusive work environment.

Qualifications

• Experience in integrated marketing and campaign execution.
• Ability to manage and expand a product portfolio.
• Familiarity with the EMEA regulatory landscape.

Responsibilities

• Ensure local social marketing plans leverage GME&E strategy.
• Act as the point of contact for Social & Digital Strategy.
• Monitor content and social media performance using analytics tools.

Skills

Integrated marketing planning

Social media management

Stakeholder management

Performance analytics

Education

Bachelor's Degree in Business, Marketing, Communications, Economics, or related field

Job description

Responsibilities

Integrated Marketing Planning

• You ensure local social marketing plans leverage GME&E strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities via regional social/digital marketing engines. You align marketing tactics to marketing objectives and relevant metrics.

Social & Digital Media

• Act as the point of contact for Social & Digital Strategy for OU’s—informing and translating global & regional guidance into actionable local plans.
• Partner with Regional IMM and event team to ensure consistent execution across platforms and audiences.
• Monitor social & digital trends and platform updates to inform strategy and innovation.
• Support the development of executive social presence where relevant.

Stakeholder & Agency Management

• Build strong partnerships with Integrated Marketing, CSA, and Communications teams to ensure content is embedded across the full marketing mix.
• Manage external agencies and freelancers to deliver high-quality content on time and within budget.
• Provide clear briefs, feedback, and performance expectations to partners and vendors.
• Act as a connector between EMEA and local teams to ensure alignment and knowledge sharing.

Performance & Optimisation

• Monitor content and social/Paid Media performance using analytics tools; translate insights into actionable improvements.
• Regularly report on content effectiveness and engagement to stakeholders.
• Test and iterate content formats, messaging, and channels to improve impact.
• Stay informed on content and social/digital best practices, tools, and technologies to continuously evolve the strategy.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience
• Experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.
• Experience in developing regulatory marketing strategies and campaigns and aligning marketing strategies to EMEA marketing needs.
• Knowledge of the relevant EMEA regulatory landscape.
• Marketing strategies to audience needs.
• Knowledge of the relevant personas and buying process

Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.