Social Media Content Executive

British Airways PLC; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A major airline is seeking a Social Media Content Executive to enhance its global social media presence. You will be responsible for creating compelling content, engaging with various stakeholders, and analyzing social media performance. This role requires proven experience in managing social media channels, strong photography and editing skills, and a passion for innovative digital trends. Competitive salary and employee benefits such as travel perks are included.

Benefits

Unlimited standby tickets on British Airways flights

Discounted Hotline airfares

Opportunities for career development

Qualifications

• Proven experience managing social media channels with high levels of engagement.
• Strong skills in photography, videography, and editing.
• Deep understanding of social media, PR, marketing, and digital measurement tools.

Responsibilities

• Create and publish high-quality content across social media channels.
• Collaborate with influencers and internal stakeholders.
• Capture and edit creative content to maintain engaging channels.

Skills

Problem-solving

Relationship building

Content creation

Digital trend awareness

Tools

Photography equipment

Video editing software

Social media analytics tools

Job description

A career without limits

As the nation's flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It's something we've been doing for over 100 years, ever since we launched the world's first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It's the spirit we share with the people that fly with us, our partners, and our colleagues.

So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.

We know great things can happen when you're inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The Role: Social Media Content Executive

Join British Airways as a Social Media Content Executive and help shape the way we engage with millions of followers worldwide. This exciting role sits within our Corporate Affairs team and is responsible for delivering exceptional content that powers our social media strategy and strengthens the BA brand globally.

What You'll Do:

• Create and publish high-quality content across British Airways' social media channels, delivering compelling messaging that resonates with diverse audiences.
• Collaborate with influencers, partners, and internal stakeholders to ensure consistent and effective exposure on owned and earned platforms.
• Support the development and execution of integrated social media campaigns across paid, owned, and earned media to amplify our global PR and marketing communications.
• Capture and edit creative content, including images, video, and animations, staying ahead of digital trends to keep our channels fresh and engaging.
• Provide insightful social media analytics to inform decision-making across the airline.
• Act as a brand guardian, ensuring all content aligns with our tone, values, and strategic direction.
• Advise and support colleagues across marketing, customer engagement, and corporate communications to align messaging and maximise impact.
• Manage community interactions across social media platforms, fostering a positive and responsive presence.
• Evaluate campaign performance and deliver actionable insights to drive continuous improvement.

What You'll Bring to British Airways:

• A collaborative, proactive mindset with excellent problem-solving skills.
• Natural relationship‑building capabilities with the ability to influence at all levels.
• Confidence in navigating high‑pressure environments with professionalism and discretion.
• A passion for creativity, innovation, and staying ahead of digital trends.

Your Experience:

• Proven experience managing social media channels, including TikTok, Instagram, LinkedIn, Facebook, and X (formerly Twitter), with high levels of engagement.
• Strong skills in photography, videography, and editing.
• Deep understanding of social media, PR, marketing, and digital measurement tools.
• Demonstrated success creating, analysing, and optimising content strategies.
• Background in communications, public relations, or marketing, with a track record of cross‑functional collaboration.

Apply now and become part of the story behind the skies. Help us share the BA journey with the world.

What we offer:

We believe that all the people who work with us should feel valued for the part they play. It's one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you'll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You'll also receive up to 30 discounted Hotline airfares per year for yourself, friends, and family.

At British Airways you'll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don't expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we're committed to creating a culture where everyone feels that they can be themselves. We're looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.