Social Insights Manager - Beauty

Salt; City Of London; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A leading global consumer goods company based in London is seeking a Social Insights Manager to lead its social listening team. The ideal candidate will have over 5 years of experience in social listening, strong skills in data analysis, and the ability to turn insights into actionable business strategies. This hybrid role offers a salary of £40K - £45K and presents a unique opportunity to influence brand engagement across various platforms.

Qualifications

• 5+ years of experience within social listening with at least 1 year of managing a team.
• Highly skilled with social listening tools.
• Expert at analysing data and turning it into actionable insights.

Responsibilities

• Lead the Social-First Insights Engine overseeing execution and optimisation.
• Integrate social-first insights into brand engagement strategies.
• Conduct deep dives into consumer behaviours and cultural moments.
• Partner with regional teams to align brand activations.
• Generate actionable insights for creative content ideas.
• Collaborate with worldwide business units to drive social performance.
• Translate complex data into clear storytelling and visualisations.

Skills

Social listening

Data analysis

Team management

Content strategy

Tools

Social listening tools

Job description

Social Insights Manager - Agency

Beauty and Wellness

London, Hybrid (2 days in office)

£40K - £45K

Salt has partnered with a leading global consumer goods company with a diverse portfolio of trusted brands, operating across food, home care, and beauty. My client is looking for a Social Insights Manager to lead and manage the social listening team, who work on global projects. You'll be joining a business that is leading the way with innovative digital strategies led by social insights.

The Role:

• Lead the Social-First Insights Engine: Oversee the end-to-end execution and optimisation of the in-house social insights engine, driving brand desirability across beauty & wellbeing.
• Elevate Content Excellence: Integrate social-first insights into brand engagement strategies to establish a consistent and distinctive brand identity across all social platforms.
• Unlock Audience Passion Points: Conduct deep dives into consumer behaviours and cultural moments, identifying opportunities to create compelling, insight-driven assets that resonate with target audiences.
• Optimise Social Activations: Partner with regional and local teams to align brand activation with emerging trends and insights, ensuring maximum impact and effectiveness.
• Cross-Functional Collaboration: Coach and work closely with specialist teams, generating actionable insights that fuel creative content ideas and strengthen demand creation.
• Drive Local Market Impact: Collaborate with business units worldwide to embed insights into execution, driving measurable uplift in social performance and brand success.
• Simplify Complexity: Translate complex data and insights into clear, engaging storytelling and visualisations, ensuring outputs are actionable and easy to apply.

The Person:

• 5+ years of experience within social listening with at least 1 year of managing a team.
• Highly skilled with social listening tools
• Expert at analysing data and turning it into actionable insights that help to drive change for the business offering.
• Global experience is highly advantageous.

To learn more about the fantastic role, apply now.

*Rates depend on experience and client requirements