Shopper Marketing Executive

ECS Resource Group Ltd; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing firm is seeking a Shopper Marketing Executive based in Bracknell. The role involves managing customer campaigns, understanding shopper needs, and collaborating with account managers to promote company brands effectively. Candidates should have experience in consumer marketing and project management, with strong analytical and communication skills. This position offers a competitive salary and requires 4 days on-site work with 1 day from home.

Qualifications

• Experience managing multiple customer campaigns in retail.
• Strong project and stakeholder management skills.
• Ability to analyze and optimize marketing performance.

Responsibilities

• Manage customer seasons, promotions, and communications.
• Deeply understand shopper needs and shopping habits.
• Collaborate with key stakeholders to seize growth opportunities.
• Evaluate financial viability of marketing tactics.

Skills

Experience in Shopper or Consumer Marketing or Account Management within FMCG B2C Market

Strong analytical aptitude

Experience in project & stakeholder management

Excellent communication & influencing skills

Commercial acumen

Project management and prioritization skills

Strong interpersonal skills

Self-starter, organization, team player

Job description

Job Title: Shopper Marketing Executive

Location: Bracknell

Salary - 22.41

Contract: 12 months - Umbrella Company

4 Days on site, 1 Day working from home

Your responsibilities in the role

• Managing multiple customers seasons, promotions and consumer comms within the UK retail environment. Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail and Office District. Marketing operation task such as PO's, budgets and SKU creation.
• Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
• Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
• Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
• Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
• Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies

Skills and Experience

• Experience in Shopper or Consumer Marketing or Account Management within FMCG B2C Market
• Strong analytical aptitude
• Experience in project & stakeholder management
• Excellent communication & influencing skills
• Commercial acumen
• Project management and prioritization skills
• Ability to prioritise
• Strong interpersonal and communication skills
• Self-starter, good communication, organisation, ability to prioritise, team player.

ECS Recruitment Group Ltd is acting as an Employment Business in relation to this vacancy.