Senior Strategist (CRM) - Global Automotive Brand

VML; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing agency in London seeks a Senior CRM Strategist to innovate customer relationship strategies for a global automotive brand. This role involves architecting communication strategies, developing CRM programmes, and leveraging data insights across multiple channels. The ideal candidate should have about 5 years of relevant experience and a strong understanding of CRM principles. The position supports a hybrid work model, fostering collaboration and creativity.

Qualifications

• Approximately 5 years of agency or in-house experience in CRM.
• Deep understanding of the digital marketing landscape.
• Exceptional communication and presentation skills.

Responsibilities

• Architect communication strategies for product launches.
• Develop innovative CRM programmes to cultivate customer loyalty.
• Define audience strategies using client data and insights.
• Mastermind channel strategies across 121 channels.
• Create compelling messaging frameworks and personalisation plans.

Skills

CRM principles

Data analysis

Collaboration

Strategic thinking

Communication

Job description

Overview

Who We Are:The description describes VML, its merger, scale, and capabilities, and introduces the opportunity for a Senior CRM Strategist in London.

The Opportunity

Are you ready to shape the future of customer relationships for one of the world's most iconic automotive brands?

The Role

As a key strategic lead, you will be a vital partner to our client and internal teams, ensuring every campaign is rooted in strategic insight drawn from data, industry knowledge and deep customer understanding. They are singularly focused on developing insights from analytics, testing new approaches, and developing innovation plans to unlock growth for every part of the client group.

Your will collaborate with cross functional teams to develop sophisticated data-driven strategies, focused on CRM targeting, messaging, personalisation, and optimisation across 121 channels. You will work closely with our world-class creative, data, and account teams to bring your strategies to life and measure performance to fuel continuous improvement.

You will be a key voice in the wider strategy team, bringing CRM expertise to collaborative projects. The award-winning strategy team comes together weekly to share thinking, inspiration and solve gnarly problems together. The annual \u2018Stratfest\u2019 in September is a prime example of external headline speakers, and inspiration thinkers coming together to elevate our strategic game.

What you\'ll be driving day-to-day

• Architecting brilliant communication strategies for new product launches, seamlessly integrating them with major ATL campaigns.
• Designing and building innovative CRM programmes (such as Welcome, In-Life, Cross-Sell, Win-Back) that cultivate customer loyalty, grow lifetime value and retain customers.
• Leveraging rich client data and insights to define sophisticated audience strategies that resonate on a personal level.
• Masterminding the channel strategy across 121 channels, including Email, DM, SMS, App, Web, and Connected Paid Media
• Developing compelling messaging frameworks and personalisation plans that make every communication feel unique and relevant.

Who you are

• A seasoned CRM strategist with approximately 5 years of agency or in-house experience, ready for your next big challenge.
• You have a deep, intuitive understanding of CRM principles and the ever-evolving digital marketing landscape.
• You are a natural collaborator, working effectively within cross-functional teams and comfortable briefing and inspiring creative and copy teams to produce their best work.
• A strategic and analytical thinker, you see the story behind the numbers and are passionate about using data to drive real business impact.
• You are proactive, endlessly curious, and thrive on pushing boundaries and learning new things.
• An exceptional communicator, with top-tier organisational, proposal writing, and presentation skills.
• You are able to partner with Senior Clients, fostering trust, reliability snd thought leadership to help guide and inspire

We believe the best work happens when we\u2019re together, fostering creativity, collaboration, and connection. That\u2019s why we\u2019ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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