Senior Sales Manager

Maver UK Ltd; United Kingdom; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading angling brand in the UK is seeking a Senior Sales Manager to shape the commercial roadmap and lead a high-performing sales team. The role requires significant experience in sales leadership, with a focus on strategic growth and partnership development. Candidates should have proven budget management skills and a passion for premium consumer goods. This position offers hybrid flexibility and the opportunity to influence at a senior level.

Benefits

Performance bonus

Car allowance

Hybrid work flexibility

Qualifications

• Significant experience leading high-performing sales teams.
• Strong commercial mindset grounded in profitability and value creation.
• Proven success in budget management and P&L oversight.

Responsibilities

• Develop and empower a distributed sales team across the UK.
• Own budgeting, forecasting, and P&L oversight.
• Identify market opportunities across various angling sectors.

Skills

Sales leadership

Commercial mindset

Negotiation skills

Relationship-building

Data-driven decision-making

Job description

Shape the Future of an Iconic European Angling Brand

Location: UK (Hybrid, with nationwide travel)

Contract: Full-time, Permanent

Package: Competitive Salary + Performance Bonus + Car/Allowance + Benefits

Who We Are

Maver UK represents the premium edge of competitive angling. As part of Maver EU and supported by the advanced Italian carbon-composite engineering of Reglass Srl, we bring world-class technological precision to rods, poles, and high-performance tackle.

For more than a decade, we have built a strong commercial presence across the UK — trusted by retailers, championed by anglers, and recognised for our relentless focus on innovation, craftsmanship, and performance.

Today, we are ready for the next phase of our journey.

The Role: A Strategic Leadership Opportunity

We are looking for a Senior Sales Manager ready to step into a role with the visibility and impact of a Sales Director. This is not simply a sales job — it is a chance to shape Maver UK's commercial roadmap, elevate our retailer partnerships, and guide a high-performing national sales team.

You will be a central voice in the future of Maver UK, working closely with European leadership and contributing directly to strategic growth initiatives across the group.

What You Will Lead

• National Sales Leadership: Develop, inspire, and empower a distributed team across the UK.
• Strategic Commercial Planning: Own budgeting, forecasting, P&L oversight, and margin optimisation.
• Market & Category Growth: Identify opportunities across match, coarse, carp, and specialist angling sectors.
• Retailer Excellence: Strengthen partnerships with key accounts, distributors, and major chains.
• Cross-Functional Influence: Work with product development, marketing, and operations to drive aligned, insight-led decisions.
• Brand Representation: Be the face of Maver UK at major trade fairs, dealer events, and industry platforms.

Who You Are

• Significant experience leading high-performing sales teams
• A strong commercial mindset grounded in data, profitability, and long-term value creation
• Proven success managing budgets, P&L, and strategic pricing
• Excellent negotiation and relationship-building skills
• A passion for technical or premium consumer goods — knowledge of fishing tackle is a major advantage
• A proactive, accountable leadership style and the confidence to influence at senior level

Why Join Us

• A premium brand with deep heritage and industry credibilityli>
• A culture built on innovation, craftsmanship, and continuous improvement
• The autonomy to make meaningful decisions, backed by European group support
• A genuine team that values technical excellence, passion, and collaboration
• Clear and transparent KPI-driven rewards aligned with commercial and strategic success
• Hybrid flexibility and strong organisational support

How to Apply

If you are ready to shape the next chapter of Maver UK, send your CV and a short motivation letter to:

Sarah Phoenix