Senior Product Marketing Manager (Go-to-Market)

Bond Williams; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A fast-growing biotechnology company in Greater London seeks an experienced Senior Product Marketing Manager to lead the go-to-market strategy of its first commercial product. This strategic role focuses on market entry, positioning, and launch readiness, requiring proven experience in product marketing within biotech and life sciences. The ideal candidate will collaborate with multiple teams and ensure successful market introduction.

Qualifications

• Proven experience in product marketing within biotech or life sciences.
• Ability to translate complex scientific capabilities into marketing narratives.
• Experience in defining go-to-market strategies.

Responsibilities

• Own the go-to-market strategy for a first-in-class life sciences product.
• Define target markets, customer segments, positioning, and messaging.
• Partner with Product, R&D, Commercial, and Leadership teams for launch readiness.

Skills

Strategic marketing

Market segmentation

Pricing strategy

Stakeholder collaboration

Job description

A fast-growing, venture-backed biotechnology company is preparing to launch its first commercial product and is seeking an experienced Senior Product Marketing Manager (Go-to-Market) to lead the end-to-end go-to-market strategy.

This is a highly strategic, upstream marketing role focused on market entry, positioning, segmentation, and launch readiness rather than downstream sales execution.

Senior Product Marketing Manager Key Responsibilities:

• Own the go-to-market strategy for a first-in-class life sciences product
• Define target markets, customer segments, positioning, and messaging
• Translate complex scientific capability into compelling commercial narratives
• Develop pricing frameworks and support commercial strategy
• Partner with Product, R&D, Commercial, and Leadership teams to ensure launch readiness
• Build scalable marketing foundations for future product growth

Experience Required:

• Proven experience in product marketing / strategic marketing within biotech, life sciences, or scientific instru...