Senior Paid Media Account Manager

Armstrong Knight; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A modern digital agency is seeking a Senior Paid Media Account Manager to manage budgets over £100K and develop impactful campaign strategies. The ideal candidate will have extensive Paid Media experience and strong analytical skills, along with a passion for digital marketing. Responsibilities include client liaison, performance reporting, and continual optimization of campaigns. This role offers a collaborative environment with various learning opportunities.

Benefits

Learning opportunities

Early finish Fridays

Flexible working hours

Qualifications

• Extensive knowledge in Paid Media.
• Good experience within a Paid Media role, preferably agency side.
• Ability to explain the relationship between effort and results to clients.

Responsibilities

• Manage budgets in excess of £100K.
• Initiate and develop large scale projects that impact growth.
• Responsible for managing campaign KPIs.

Skills

Paid Media experience

Analytical skills

Client relationship management

Knowledge of SEO, PPC & Social

Budget management

Google Ads certification

Experience with bid management platforms

Experience in programmatic display

Tools

Google Tag Manager

DoubleClick for Search

Job description

Armstrong Knight are excited to be working with a forward thinking, modern and developing Digital Agency who are currently looking for passionate, hardworking and ambitious individuals to join their friendly team!

My client are one of the fastest growing digital agencies, so not only would you be joining a developing company but they also offer various learning opportunities, early finish Fridays and flexible working just to name a few!

As a Senior Paid Media Account Manager your role will encompass a full approach to campaign strategies for your assigned clients.

What would this role involve?

• Managing budgets in excess of £100K
• Initiate and develop large scale projects that can generate huge impact on growth
• Responsible for managing KPI’s associated with our client’s campaigns and identifying any tasks needed to achieve these
• Keyword research, bid optimisation, budget checks, analytics and reporting and troubleshooting
• Client liaison for daily enquiries
• Report to client based on campaign performance, cross-sell and upsell opportunities
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
• Monitor and evaluate results and performance across the major channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals
• Work across other departments to identify cross channel strategies
• Assist in new business to increase department revenue
• Regularly optimise the accounts to achieve the client’s goals

What Skills do I need for this role?

• Good experience within a Paid Media role, preferably agency side
• An extensive knowledge in Paid Media
• Worked on budgets over £100K
• Ability to explain the relationship between effort and results to clients
• Expert in analytics, attribution knowledge and highly proficient in tracking including use of GTM
• Experience of building and maintain client relationship
• Understanding of interplay between SEO, PPC & Social
• Google Ads & Bing certified
• A proven track record of delivering results
• Experience of bid management platforms is a plus e.g. DoubleClick for Search
• Experience in programmatic display
• Experience working with Amazon, eBay and Gumtree ads
• Comfortable working with large sets of data
• Knowledge of using scripts within Google

What Personal Skills should I hold?

• Ability to work independently and towards your own objectives
• Action orientated, self-motivated, can work on their own initiative
• Passion about the industry and always up to date with the trends, news and technology
• Excellent oral and written communication skills
• Ability to communicate a specialist subject clearly to clients at all levels
• Ability to learn quickly
• Have complete ownership and accountability of your own work